• In previous posts (week 9 and week 10) we have talked about the importance of keeping your personal brand fresh and updated.
  • I’d like to revisit this all-important part of personal branding and give you a simple acronym to incorporate into your brand development.
  • MISS: Mindset, Image, Skills, Substance
  • Mindset: having a mentality that focuses on freshness
    • Questions to gauge your mindset include: Are you keeping your mind sharp and focused throughout your daily activities? Are you constantly engaging with colleagues, bosses, friends, and strangers?
  • Image: projecting an aura of freshness to everyone you encounter
    • Questions to gauge your image include: Are your clothes neat, clean, and in style? Do you smile, shake hands firmly, and make eye contact? Do you use personalized letterhead on all correspondence?
  • Skills: having the goods to back up your fresh mindset and image
    • Questions to gauge your skills include: Are you taking advantage of professional development opportunities? Do you use personal time to research trends and developments that affect your career or industry?
  • Substance: having the character to make a truly worthwhile investment in yourself
    • Questions to gauge your substance include: Do you give your word and follow through at all costs? Do you always tell the truth, even when it is painful to do so? Do you maintain high ethical standards?
  • As you refine and freshen your personal brand over time, keep MISS in mind to avoid missing out on an excellent opportunity to be your best.


For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at,, or