Tag Archive: professional development


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If you can’t say it succinctly, you can’t say it at all.  We are all busy and on microwave time.  We want answers quickly and without a lot of unnecessary fillers.  It’s important that you condition your thought process to formulate pithy and powerful answers – especially when it comes to trying to convince someone to hire or promote you.  With these words of wisdom and all you have learned as a child and as adult, write yourself a text message that sums up your answer to the following question- Why would anyone want to hire or invest in my personal brand?  Write it like you would an actual text message—something you can read in 20 seconds or less. Poor spelling and smiley faces are strictly optional!

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For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

hired

College graduation is just around the corner, so it’s important for college students to start taking simple steps to improve their odds of getting a job after graduation. Whether the goal is to get a job or to start a business, success will depend on personal and professional connections, one expert says.

Even though building a network may seem like an enormous challenge, networking has become easier in the age of social media, said Michael Brown, a career consultant and author of the book “Fresh PASSION: Get a Brand or Die a Generic” (Greenleaf Book Group Press, 2013). As a result, Brown said, creating a personal brand is also becoming easier.

To help job-seekers build and enhance their professional networks, Brown offers the following tips.

Click here to read the full article.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

MBrown

 

We have all been weathering an “economic tsunami” for the past several years, and although it appears the worst part of the storm is behind us, the seas have hardly calmed. The unemployment rate hovers around 8 percent for unemployment and around 18 percent for underemployed. Companies and organizations are still in pain (they want to deliver exponential growth to the top and bottom line), but they are only willing to invest in a fresh and proven branded product (YOU) with a track record of delivering results – if you are not in this category, you will not be the sought-after solution provider.

According to management expert and author Michael D. Brown, in today’s competitive, roller coaster world, you’re either a distinct and competitive brand or an extinct generic. In order to survive, prosper and achieve great success, you must become a distinct and competitive personal brand (yes, you need to become a personal brand). It is when you develop this brand that you will be able to deliver the experience that people are willing to invest the time and money it takes to recruit, hire, promote, train, and pay an employee in a high-skill, high-wage job.

There are still great opportunities for unemployed and underemployed individuals to improve their personal, professional and economic situation by mastering the formula, 4Ps + 3Ws + 1FP, and standing out. According to Brown, failing to master this formula will render you generic and receiving anemic to no attention, opportunities or investment. The proven formula to standing out and being the chosen solution provider is 4Ps + 3Ws + 1FP.

Click here to read the full interview

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

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Whether it’s Starbucks, Nike or the Java Hut at the corner, just about every company has its own specialized brand these days. The way Michael D. Brown sees it, it’s time you had your own as well.

The author believes the “power of the brand” — in this case your own personal brand — can help you land that dream job, win a coveted promotion, or move from a dead-end job to one of fulfillment.
By branding, Mr. Brown means emphasizing the personal qualities and skills that make you stand out, the things you can do better than anyone else, and how they can deliver for your prospective employer or your new boss.

Just as there’s little variation in a Big Mac (so well branded we don’t even have to mention the maker), personal brands must be consistent so that people know what to expect and demonstrate a proven track record of delivering results, he said.

After all, a Big Mac is delicious every time, right?

The last thing you want to be, he said, is a “generic.”

Click here to read the full review.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.