Tag Archive: networking


Networking allows you to create a personal brand for yourself. After all, you are marketing and trading your expertise, position, and knowledge for the same offered by others around you. Creating a strong personal brand can take years of effort and contribution.

But, when it comes down to it, how do you determine if your brand is strong enough to make people want to join your network?

The following pointers will help:

1. You Thrive On Maximum Interaction

For you, communication is key. You interact, communicate, and respond to every question, problem, or request thrown your way. Your communication encourages your followers to do the same and promote you as a strong and valuable contact.

2. You Are Getting More Than You’re Giving

Because you’ve made it a point to be available for your network whenever they need you, you’ve reached a point where your two-way street of networking is driving organic traffic. Most of it will be coming your way as the ones you’ve helped along the way start returning the favor.

3. Your Followers Turn to You for Professional Help and Advice

You’ve kept a tradition of prompt replies, worthy solutions, and valuable advice. Your followers find it easier to approach you for their issues. They place trust and confidence in your knowledge and expertise. You can’t ask for more. When people are coming to you, then you have a good brand on your shoulders.

4. You Have Focus and Direction

You are not posting and tweeting everything you find. You focus on keeping your topics and ideas relevant. You want to make sure everything with your name on it is directed at a specific audience – your network. Your social media topics are authentic and valuable to the intended users.

5. You’re Always Thinking Of Collective Progress

You take the time to publish useful, high-quality content for your followers to benefit. You are investing time and money in resources and tools that can help you improve your brand activities, and maintain your position in the industry. That does not go unseen by your followers.

6. You’re Widely Recommended

It is one thing to be recognized by new people in the industry, but when people on the same, or higher, level of expertise recommend and recognize you as a brand – that’s a completely different level of achievement. It means you’re on the right track.

6.5. Keep Improving

It is great to have people looking up to you; trying to connect with you – but you need to remind yourself that this is just the beginning. Achieving a strong personal brand is easier than maintaining it over the long run. This is why it is important to consistently improve your personal brand. Here’s what you can do to maintain it:

  • Be humble. It’s crucial to admit that you’re not an expert at everything, and it’s all right to ask help from others when needed – even if it’s someone you have been mentoring from the beginning.

  • Don’t wait for others to come to you. Reach out to others. Reaching out to help others can give you good exposure and promote your reputation as a people person.

  • Establish yourself as an authority on subjects you are most passionate and knowledgeable. You can take on public speaking engagements or develop content (blog) to help others in the industry learn from your expertise on the matter.


We all know the importance of having a good social nd professional network. Networking is emphasized again and again in any business or career-related book or blog you read. Networking is important, but it has to be the right network. The concept of networking yourself is like driving a car. If you want to reach a place, you simply drive there; but, if you don’t have a destination in mind and start driving in any direction, you are only wasting your time. Networking has to be value-adding for it to be worth your time. Here’s how you can ensure the network you build is adding value:

1 – Identify Key Players

If you want a network that can give you an edge over your competition, you will need to fill your network with key players – people who have the power to influence others and promote you. Often, key players will be obvious. It is easy to see that you need to be in touch with people in upper management as well as people in executive positions. Formal and informal leaders at every level are valuable. Diversifying your network is one of the most valuable techniques you can use.

2 – Network Downward

The biggest mistake people make when networking is that they only attempt to network upward; i.e. with people who have larger responsibilities and designations than them. Exclusive upward networking is the easiest way to have a network that seems golden but is, in truth, ineffective. If you are in a bind or need a favor, are you going to call an executive in another company? Networking upward has great benefits for career growth, while networking downward has great knowledge and insider benefits.

3 – Provide Value

The easiest way to have a network that adds value is to become a person who provides value. You don’t have to go around helping people; if you provide support to your network. The news that you are a useful person will spread throughout your network and others. Being the go-to person is always a valuable asset.

4 – Fun Matters

When you’re networking professionally, you need to keep things fun. You don’t have to be unprofessional, but you can be less formal. Back when smoking was a more popular occurence, there was always a manager in organizations who had more clout with underlings than any other manager simply because he/she smoked in the smoking room along with the others and had built a good repertoire with others.

5 – Check in with People

A good way to ensure your network is beneficial is to keep communication open with people. If you are young, most of your peers will text more often than one-on-one or phone discussions. If you are older, then you likely call or meet for coffee to enhance your network communication. Often, during these interactions, people will hear about opportunities and will have the chance to recommend someone. If you promote communication, you’ll be on the minds of those in your network.

6 – Never get Involved in Drama

Just because a network consists of professionals, doesn’t mean there won’t be drama within the group. You need to remain neutral and fair. When the dust settles, people are going to remember who took what side. The people who stay neutral will be in the best position because they can continue being friends with everyone. Staying neutral is a good way to ensure your network grows instead of dividing.

6.5 – Be the Addition to the Network you want

Set the precedent in your network by treating others equally fair and acting in the way you feel all members of your network should work.





  • If you are in college or recently graduated, you have undoubtedly been given the advice to turn to your professional network when the time comes to job hunt.
  • You may be unsure of where to start or what steps to take to create and grow that network; today I will share some tips on doing just that.
  • Tools/LinkedIn: Social media has changed the networking landscape, particularly LinkedIn.
    • Many people rely on their LinkedIn network for referrals, introductions, reviews, and references, all of which come in handy when you are looking for a job.
    • If you don’t have a LinkedIn profile, get one today and make connections with anyone you have worked with or studied with in your professional life so far.
    • Anyone you deal with professionally should be added to your LinkedIn network, even if your contact with them was short; you are trying to grow your network, so add people constantly.
  • Tools/Address Book: Create an official contact in your email address for anyone you deal with, and put as much information in there as you can gather.
    • You want to be able to find the contact information for these people easily, so make a record and fill it out as completely as possible.
  • Strategy/Focus on Growth
    • Think about all the people you encounter on a daily basis; grab a business card or search for them on LinkedIn if there is any chance you can call on them professionally in the future.
  • Strategy/Cast a Wide Net
    • Don’t be limiting in who you add to your network; you never know when you may need to talk to someone in an industry completely separate from your own, and you never know when you may change career paths.
  • Strategy/Ask for Help
    • Don’t be afraid to ask someone in your network to introduce you to someone who’s currently outside your network. This is business, and people will be happy to connect you to someone who can help; you are opening doors for them just as much as you are for yourself.
  • Your network will continue to grow and serve you as you proceed down your career path; focus on growing and caring for it, and it will flourish and serve you well.


For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

When even the gaming industry feels a pinch, you know a recession is serious. And that’s what appears to be happening now, as recent news reports indicate casinos around the country have been experiencing significant revenue declines since the economy broke down last fall. Mohegan Sun, a major casino in Connecticut, is even considering cutting back the schedules of full-time employees to four days a week! Consumers who often turn to gambling as an escape mechanism during recessions are too busy saving their money for necessary purchases that offer real value to risk any money on games of chance.

What does this have to do with your career, assuming you don’t work in the casino industry? Everything! In this historically difficult environment, employers are just as cautious as consumers when it comes to parting with their hard-earned dollars. Businesses that may be willing to take a chance hiring a flashy employee with a less-than-stellar resume during good times are now only interested in the most qualified and capable candidates.

What type of professional candidate are you? Do you possess the most current and desirable skills in your field? Do you have impeccable educational professionals? Do you have a well-established network of distinguished professionals and academics ready to vouch for the value you can provide? Does your personal brand already speak for you even before you sit down for an interview?

If you can truly answer “Yes” to all these questions, congratulations! You have already been following the 6.5 steps of Fresh PASSION and are well-equipped to ride out the current recession. But if the answer to any of these questions is “No,” it’s time to put a little Fresh PASSION into your career! My 6.5-step process will enable you to turn yourself into a highly competitive and desirable brand that will stand out in even the worst of economic times. There’s nothing wrong with offering some sizzle, but make sure that sizzle is rising from a thick, juicy steak and not a thin, greasy hamburger!