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Tag Archive: my fresh brand
You Know How Great You Are – Don’t Be Afraid to Tell the World!
How Open Is Your Mouth?
To effectively sell your value, you must constantly check up on yourself to make sure you are properly equipped to do the best sales job possible. Following is a test to help determine whether your mouth (so to speak) is wide open to promoting your value, partially open, or shut tight. Rate how strongly you agree that each of the following fresh statements applies to you today from 1-5, with 1 equaling strongly disagree and 5 equaling strongly agree:
1. I have a clear understanding about my worth; I know what I should be paid.
2. I am comfortable with selling the value that I bring.
3. I know my ROI.
4. I have made the people who can add to my success aware of the value that I can bring to them and/or their organization.
5. I have a set of skills that is competitive internally (in my current job, business or career) and externally (in the open marketplace).
6. I have a fresh way of succinctly explaining my unique value proposition that will get me noticed, heard, rewarded and paid.
6.5 My passion is authentically represented in how I explain my value proposition.
Now that you’ve taken the test, let’s analyze your score:
If you scored from 7-13, your lips are sealed. Rather than examining yourself to find the unique benefit, value and ROI you deliver, you simply present your basic professional experience and qualifications with a smile and a firm handshake, like you’ve always been told to. Yawn.
If you scored from 14-20, your mouth is puckered. You have probably discovered one or two unique selling points for your personal brand, but lack any originality in how you get them across to potential customers (i.e., employers and clients).
If you scored from 21-26, your mouth is open halfway. You are aware of your brand’s unique strengths and focus on them in your pitches, but still haven’t figured out how to truly differentiate yourself in an ultra-competitive marketplace.
If you scored from 27-33, your mouth is three-quarters open. You clearly demonstrate the benefit, value and ROI you deliver in a way that is fresh and engaging for the listener. You have gathered the skills and information to cover the many different scenarios you may be asked to justify your brand against.
If you scored a 34 or 35, your mouth is open wide. Anyone you come into contact with knows about your brand and what it can do in any given situation, and you are constantly refining how you deliver your pitch to make sure your message is up to date with what you have to offer, what you are looking for, and what best suits the needs of the marketplace.
Stay Laser Focused on Your Health and Your Success!
How Focused Are You?
Have you prepared a thorough and healthy plan for directing attention toward your aspiration with a laser focus, or have you ignored this vital step in favor of distraction and “hoping for the best”? Answer the following questions to find out. We are going to score your answers a little differently in this article than in previous articles. In the spirit of keeping things fresh, in this instance the lower your score, the closer you are to achieving true laser focus. Answer each question using the following scale of one to five points, and remember to aim low!
5 Wait, that’s really, really true about me- Strongly agree
4 That would be me- Agree
3 50/50 sometimes, sometimes not- somewhat agree
2 That absolutely has nothing to do with me-Disagree
1 Let me take the fifth on this- Strongly disagree
- I find myself preoccupied by multiple focuses that are unrelated to each other and do not lead to a common goal.
- It seems like I am constantly losing focus on what it takes to succeed.
- I can be easily persuaded to take my eyes off the prize.
- I tend to focus on mundane, trivial, and/or short-term concerns rather than long-range goals and aspirations.
- The people closest to me are unaware of my focus on my aspirations.
- I find that my focus is often blurred and I’m not sure why.
6.5 I am surrounded by people and things that distract me.
Now that you’ve taken the test, let’s analyze your score, using health-related assessments:
If you scored from 27-35, your laser focus is dead on arrival. You allow yourself to be completely distracted from your goals and aspirations by petty and meaningless things, and probably haven’t identified a primary aspiration. You will have virtually no chance of achieving true success in life until you buckle down and force yourself to focus on something concrete, meaningful and long-term.
If you scored from 21-26, your laser focus is flabby. You may have identified a legitimate aspiration and are making some effort to achieve it, but are too easily distracted to make much headway.
If you scored from 14-20, your laser focus is ambulatory. Your aspiration is in sight and in mind, but at a distance. Your focus is there, but not strong enough to make your aspiration a reality
If you scored from 9-13, your laser focus is toned. You think long-term and consider your aspiration before making any major decision. But something is still missing – maybe your loved ones don’t really know about your aspiration or you would be willing to change your path if the “right offer” came along.
If you scored a 7 or 8, your laser focus is Olympian. Excepting family and health, your aspiration is the single most important thing in your life. You are always working toward your aspiration in everything you do and you ignore or eliminate any distractions or temptations that pull you away from it.