Despite all the recent news about the great economic “recovery” the U.S. is experiencing, the fact remains that for most people and companies, times are still tough. Most of the profits that have been recovered since the economic meltdown of 2008-09 have gone to a select group of individuals and corporations who are reluctant to part with any of it.

For the most part, the people and companies who will potentially purchase your services or products, or give you a “high” paying job offer, are operating on a recession mentality where they only spend money when absolutely necessary. This means landing “high” paying job offers require a well-thought and executed strategy. Here are 6.5 fresh steps to making sure you attract these highly sought after and competitive high paying job offers – no matter how challenging the economic environment becomes.

  1. Become a personal brand. It is not enough to enter today’s marketplace with a certain degree, or set of skills, or list of achievements. All that is simply the required background you need to even try to compete. Winning the competition for high paying job offers means becoming a personal brand, so that as soon as people hear your name they instantly associate it with outstanding excellence in a particular area. Therefore, you must do a truly exemplary job every single time, no matter how trivial or menial the task may be, and also constantly educate yourself, sharpen your existing skills and make sure you present yourself in a completely positive and professional manner. Only then will all your skills and experience actually do anything to help you compete.
  2. Develop a particular area of expertise. While being a “jack of all trades” may seem on the surface like the best recipe to guaranteeing yourself a steady stream of high paying job offers, all it really does is ensure your name will always float around when someone wants something done fast and cheap. You don’t want to be one of those names! By all means it is worthwhile to possess an extended range of skills, but to truly stand out in a tight market, being known as a true expert in a particular area is what draws the high-value, high-paying job offers in the long run. For example, it’s OK to be a gifted salesperson who can “sell anything,” but better to be a gifted salesperson who is renowned for selling business software (or cars, or whatever other product category attracts your interest and abilities).
  3. Network, network, network. Most people award jobs, accounts, projects, etc. to someone they either know personally or are vouched for by a personal acquaintance. The fear of the unknown is a strong primal urge in humans, and it extends to the business world. Especially these days, the odds of winning employment or professional engagement through an ad listing are virtually nil. You need to get out there and meet as many people as possible, and develop personal relationships with the most valuable sources. Online social networks are a valuable new way to extend the reach of your network nationally or even globally.