Tag Archive: hot topics


Forbes: Branding the Pope

pope

 

I’m writing this just after the conclave of cardinals announced the successor toPope Benedict XVI, who last month became the first modern-day pontiff to abdicate the throne. They charted some new ground, choosing 76-year-old Argentine Cardinal Jorge Mario Bergoglio, the first non-European to fill the role in more than 1,200 years and the first ever from the Jesuit order. But in other ways, it was a vote to preserve the status quo, as Bergoglio, who has chosen to be called Francis, is a theological conservative.

But in addition to that, Pope Francis will need some rock-solid branding skills. He’ll have to have a strong personal brand, a vision for the church’s brand in the 2010s and beyond, and an understanding of how outside forces might conspire to brand him.

My fellow Forbes contributor George Bradt, a leadership-development expert and the co-author of The New Leader’s 100-Day Action Plan,recently offered some interesting insights in his column about what the new pope can learn from past leaders: “Now the church is at a turning point and the new Pope must do his part to complete its cultural change,” he explained in his introduction. The last time this was so was in 1958, when Angelo Giuseppe Roncalli became Pope John XXIII. One of his first acts was, says Bradt, “to call the Second Vatican Council ‘to open the windows of the Church to let in some fresh air.’”

That’s a good start but a little vague. The new pope’s personal brand needs to assert that he’s someone suited to fostering changes in environment, values, attitudes, relationships and behaviors. “Given the new environment,” Bradt wrote, “the re-commitment to core values and the new attitude, strengthening relationships by strengthening communication, encouraging more in-depth debate and tackling conflict is critical to making Vatican II’s intended changes real and sustainable.”

Although Bradt concluded by stating that achieving meaningful culture change is a marathon not a sprint, Romy Ribitzky at Upstart Business Journal argued an opposite point, that Pope Benedict XVI’s sudden resignation “jolt[ed] the Church into Catholic 2.0” and “forced the Church to confront his departure in an entrepreneurial fashion.”

His stepping down, she continued, “forced the ancient institution to do what every startup has been doing for generations: adapt or fade.” It also reinforced his own personal brand with some “‘steel’ in his spine, humility, humanity and making the unconventional decision,’” as Ribitzky quoted career consultant Michael D. Brown. “‘You can’t give 100 percent of something you are not passionate about—it’s best to move on a connect back to your passion.’”

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For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

Michael got caught talking about The Pope- OMG!

“Thank you for your friendship and for your affection,” Pope Benedict XVI said in his final address Thursday. “I am no longer the pope.”

At 85 years old, he may not seem like the most entrepreneurial of men, and yet Pope Emeritus Benedict XVI has become the most upstart figure in the Catholic Church. His decision, announced February 11, to step down due to his advanced age, shocked believers and Papal officials. But it also forced the ancient institution to do what every startup has been doing for generations: adapt or fade.

Career consultant Michael D. Brown applauds the pope emeritus’ move. “I applaud him for having some “steel” in his spine, humility, humanity and making the unconventional decision. I think this will pave the way for other clergy to fill OK with stepping aside when they feel it is no longer something they can be passionate about or give 100 percent. You can’t give 100 percent of something you are not passionate about—it’s best to move on a connect back to your passion.”

Click here to read the full article

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.