Tag Archive: customer relations


customer value

‘Customer is always right’ is probably one of the most common clichés in the history of consumer services. Apple’s customer services are always regarded as extraordinary and exemplary. However, the brand has to go several extra miles to achieve this success.

Following are some easy and quick ways to give value to your customers and show them that they are always right.

  1. Establish Customer Support System

Many brands design their personal apps for convenient communication with the customers. The apps anticipate the customer queries and automate the brand responsiveness.

  1. Share Information with Your Customers

Most of the brands share positive updates and brand progress with their customers. Asking for ideas and opinions of the customers not only helps generate great customer feedback but it also makes the customers feel valued. Social media, emails, and short service messages are good sources for sending out the information to your customers.

  1. Include the Customer-Favorite Phrases in Your CSR Policy

While training your social media and customer service representatives, make sure to educate them about the customer-favorite phrases. Some of the phrases include these.

  • I can surely solve this problem.
  • How can I help you?
  • Don’t worry! I will take care of this problem.
  • I am taking the responsibility of this problem.
  • It will be definitely according to your requirement/demand.
  • I really appreciate your responsibility.

When customers issue their problems, they expect you to solve them at any cost. Phrases like but, however, I guess, and such create a negative impact. If you feel that you may not be able to solve the issue then don’t say ‘I can’t’. You can address such problems in a different way.

For example, ‘I am sure I will solve this very soon. For best services, I request you to give me a little time to sort this out.’

  1. Let Customers Know When You Do More

You might already be marketing your services and appreciating your employees. However, it is highly important to let your customers know when you are going an extra mile for them. The key is to make your customers realize that you are the ‘one’ who will do extra to provide excellent services in a competitive market.

  1. Surprise Your Customers

An old an inactive customer would love to receive a hand-written note from your brand. Similarly, giving gifts with celebrity signatures is also an expression of gratitude. The customers love to see your brand personalized for them and feel valued.

Along with these tips, never say ‘no’ to a customer. Keep the options open to make the customer realize that they are always right.

www.52CustomerServiceTips.com

customer relations management

The customer relationship managers influence your relationship with the customers more than the taglines. They need to achieve their goals including retaining the established customer base, attracting new customers, persuading the customers to buy your products or render the services and conjuring them to transform into brand ambassadors and spread the word. Effective and timely problem resolution and excellent communication skills are the keys to excellent and satisfactory customer services.

However, you also need to include the following customer relations management skills when recruiting the employees or training and monitoring them.

Direct Marketing Skills

Improving your sales conversion rate is highly crucial to boost sales, expand customer base, and improve brand reputation in the market. Your organization spends time and money on the customers, and for boosting your Return on Investment, the customer relations manager needs to keep an eye on the sales conversion rate. The customer service representatives should be able to directly market your services and products while theconsuming the least possible time.

The Ability to Make Connections

The process of converting the prospects into customers requires exclusivity in establishing warm connections with friendly prospects as well as cold leads. Sometimes, a prospect may be friendly but unwilling to convert into a customer. Following are the two capabilities crucial to make connections.

  • The power of persuasion
  • The ability to motivate the prospects to climb up the ladder step-by-step

You may already be aware of the power of persuasion. The latter refers to a systematic process, essentially required to transform the ‘cold prospects.’ It includes:

  • Generating responses and callbacks in the first meeting
  • Inviting prospects to corporate events
  • Persuasive conversions with direct marketing

Skills of Establishing a Sales Funnel

Retaining your established customers along, with constantly adding new customers in your customer base, is critical for the growth of your business. This process is called creating customers. You need the knowledge and understanding of a sales funnel to create customers.

The sales funnel looks like a hierarchy with Leads on the top, Prospects in the middle, and Customers at the bottom of the hierarchy.

The first step is to attract leads. The sales process revolves around awareness and education about your brand, purchase evaluation, engagement of the customers, commitment of the engaged customers, purchase process, and converting the shoppers into repeat customers. A customer relations manager with a good understanding of the sales funnel is nothing less than an asset to your organization.

Entrepreneurship and Ambassadorship

The customer relations manager should be able to identify and mobilize the resources in order to convert the right people into leads and customers. The manager should be able to establish strong networks inside and outside the organization. The managers should have extensive knowledge of the products and services offered by the firm, along with the ability to establish a relation with the right type of offerings.

The customer relations managers can prove to be an invaluable organizational asset, useful for your business growth and expanding the customer base.

www.FreshCustomerService.com