A large percentage of college graduates find themselves graduating into poverty, and moving back home with their parents in horrified disbelief that they are still eating Ramen noodles and cannot find a job that requires a high school diploma, let alone a college degree. One of the main reasons students experience this unfortunate introduction to the real world is because they are among the millions of generic college graduates who have done little or nothing to distinguish themselves during the “Dash Period”—the time they have between freshman and senior year to brand themselves. Through this signature work, Michael D. Brown has prevented thousands of students from graduating into poverty by helping them develop thriving and competitive personal brands that are empowered and equipped to achieve exponential personal and professional success.