Tag Archive: career coaching


Got 10 seconds? Feed your mind this nutritious thought and experience the exponential growth.

letter

In the space below, write out your aspiration. Go into detail if necessary—describe exactly what you would like to do with your career and your personal life. Then post copies of this worksheet in places where you will see it every day and also provide copies to your Branding Board of Advisers, friends, family, co-workers, managers, and anyone else who can help you realize your dreams.

 

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For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

unemployment

There are still great opportunities for unemployed and underemployed individuals to improve their personal, professional and economic situation by mastering the formula 4P’s + 3W + 1FP and standing out.   Failing to master this formula will render you generic and receiving anemic to no attention, opportunities or investment.  The proven formula to standing out and be the chosen solution provider is 4P’s + 3W + 1FP.

The 4P’s

  • Product – Prepare yourself for a new/better job through professional development (continued education, research, networking, and so forth).  Ensuring you have a branded product (you) that is fresh and relevant for today’s marketplace and or customers.
  • Price: Sell your value to prospective/current employers – it’s not about how great you are, but how great you can make the person or entity purchasing your branded product.  Not knowing and successfully selling your value with conviction can result in a Ramen Noodle compensation package.
  • Placement: Aspire for the right job – to truly build a brand and a rewarding career, you need to select jobs that you can be passionate about and one that helps you reach your goals and dreams.  Cleary understand the market and company you want to work in and place your branded product (you).  Remember selling great beef at a vegetarian convention is useless.
  • Promotion:  Devise a plan to get the word out about the great you – your branded product.  Be sure to promote your brand in places, environment or events where the prospective buyers are most present.

The 3 W’s

Now that you understand the critical 4P’s that are needed to begin erasing unemployment and underemployment by becoming a branded product– let’s answer the critical question – how do I begin to create and or enhance by brand?  The solution for accomplishing this is the 3W’s

  • Who – Who is my target audience?  What company or organization do I want to work for?  Who are my target customers?  Do I really know my current employer?
  • What- Now figure out what the needs, wants, desires, aspirations, strategies and goals of your target audience.  What are there pain points?   What does success look like for the company or organization?
  • Why- Why me?  What am I am able to competitively do to solve their problems and pains?  What am I able to do that will deliver a return greater than anyone else?  Why should they hire and invest in me and what will they get in return?

Click here to read the full article.

 

 

We have all been weathering an “economic tsunami” for the past several years, and although it appears the worst part of the storm is behind us, the seas have hardly calmed. The unemployment rate hovers around 8 percent for unemployment and around 18 percent for underemployed. Companies and organizations are still in pain (they want to deliver exponential growth to the top and bottom line), but they are only willing to invest in a fresh and proven branded product (YOU) with a track record of delivering results – if you are not in this category, you will not be the sought-after solution provider.

According to management expert and author Michael D. Brown, in today’s competitive, roller coaster world, you’re either a distinct and competitive brand or an extinct generic. In order to survive, prosper and achieve great success, you must become a distinct and competitive personal brand (yes, you need to become a personal brand). It is when you develop this brand that you will be able to deliver the experience that people are willing to invest the time and money it takes to recruit, hire, promote, train, and pay an employee in a high-skill, high-wage job.

There are still great opportunities for unemployed and underemployed individuals to improve their personal, professional and economic situation by mastering the formula, 4Ps + 3Ws + 1FP, and standing out. According to Brown, failing to master this formula will render you generic and receiving anemic to no attention, opportunities or investment. The proven formula to standing out and being the chosen solution provider is 4Ps + 3Ws + 1FP.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

path

  • In previous posts (week 9 and week 10) we have talked about the importance of keeping your personal brand fresh and updated.
  • I’d like to revisit this all-important part of personal branding and give you a simple acronym to incorporate into your brand development.
  • MISS: Mindset, Image, Skills, Substance
  • Mindset: having a mentality that focuses on freshness
    • Questions to gauge your mindset include: Are you keeping your mind sharp and focused throughout your daily activities? Are you constantly engaging with colleagues, bosses, friends, and strangers?
  • Image: projecting an aura of freshness to everyone you encounter
    • Questions to gauge your image include: Are your clothes neat, clean, and in style? Do you smile, shake hands firmly, and make eye contact? Do you use personalized letterhead on all correspondence?
  • Skills: having the goods to back up your fresh mindset and image
    • Questions to gauge your skills include: Are you taking advantage of professional development opportunities? Do you use personal time to research trends and developments that affect your career or industry?
  • Substance: having the character to make a truly worthwhile investment in yourself
    • Questions to gauge your substance include: Do you give your word and follow through at all costs? Do you always tell the truth, even when it is painful to do so? Do you maintain high ethical standards?
  • As you refine and freshen your personal brand over time, keep MISS in mind to avoid missing out on an excellent opportunity to be your best.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

aspirations

Are you satisfied that you have truly identified your aspiration and taken the necessary steps to make it a reality? Take your pulse and see how far you’ve really come. Answer each question using the following scale of one to five hearts, and find out exactly how close you are to reaching your aspiration!

Scale
5 ♥♥♥♥♥ Strongly agree That’s really, really true about me.
4 ♥♥♥♥ Agree That would be me.
3 ♥♥♥ Somewhat agree 50/50 sometimes, sometimes not.
2 ♥♥ Disagree That absolutely has nothing to do
with me.
1 ♥ Strongly disagree Let me take the fifth on this.

What’s Your Pulse Rate?

6.5 Questions Measuring How You Define Your Aspiration
___1. I have identified an aspiration that accurately reflects where I would like to take my career and my life.
___2. My Branding Board of Advisers is aware of my aspiration and I have solicited their feedback.
___3. My aspiration aligns with my perfect day and there are no significant gaps between the two.
___4. I have the passion necessary to achieve my aspiration.
___5. I have the skills necessary to achieve my aspiration.
___6. I have the determination necessary to achieve my aspiration.
___6.5 I have written my aspiration down in more than one place so I am constantly reminded of it.

___Total

Now that you’ve taken the test, let’s analyze your score:
Scores
• 7–13: Your aspiration is a pipe dream. You may have fantasies about having a great career or richly rewarding personal life, but have made no efforts to make them come true or even to see if they really represent what you want in life.
• 14–20: Your aspiration is a distant hope. You probably have some firm idea of what you would like to accomplish, but aren’t making a real attempt to go out and do it.
• 21–26: Your aspiration is outside, looking in. You know what you want and have taken some basic steps to get it. Maybe you know someone important in the field. You’re probably at the stage where you’re “looking into” achieving your aspiration. And when you’re looking into something, it usually means you have an outside
vantage point.
• 27–33: Your aspiration is a realistic goal. You have followed most or all of the 6.5 steps to achieving your aspiration and have a credible shot at making it happen someday. Remember there is a difference between going through the motions and putting your heart into something!
• 34–35: Your aspiration is a reality. You have fully integrated your aspiration into all aspects of your life and have made it your number-one daily priority. You have probably not achieved it yet, but you are on a clear path and have already passed several key milestones. You understand that goals are there to be met and surpassed, not held as an ideal.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

5steps

 

·       In our last entry, I introduced the idea of keeping your brand fresh and updated, and provided an overview of how to do that.

·       Today I want to give you the tools you need to implement a daily routine that will impact the freshness of your personal brand.

·       I believe that everyone should implement 5 Fresh Steps into their daily routine.

·       These are tasks or practices that you will do every day in order to keep yourself in top shape professionally.

·       To start, look for a model in your industry that you can use as a springboard for creating your 5 Fresh Steps.

·       If you are in real estate, you may want to look at Donald Trump’s habits, for example.

·       Trump’s 5 Fresh Steps are

1.     Rises at 6:00 a.m.

2.     Spends an hour reading newspapers.

3.    Arrives at work by 9:00 a.m.

4.     Makes 50 to 100 phone calls per day.

5.     Has at least a dozen meetings per day, each of which lasts no longer than 15 minutes.

·       Your 5 Fresh Steps can be refined for your own goals and preferences. Yours might be

1.     Rise at 7:00 a.m.

2.     Read at least three industry-relevant articles per day.

3.    Contact a minimum of 15 potential clients daily.

4.     Take a client or business contact to lunch at least three days per week.

5.     Have two showings of listed property daily.

·       What would your 5 Fresh Steps look like?  Share your ideas below.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.


boa

  • It is very rare that people succeed without support and input from people around them.
  • You don’t have to and shouldn’t “go it alone” in building your brand; rather, you should identify and recruit people who will help you make it happen.
  • I call this group of people your “Branding Board of Advisors.”
  • You will call on this group to advise you, guide you, be frank and honest with you, and lift you up when things get difficult.
  • They will be an invaluable resource and support system as you refine and build your personal brand.
  • Below are some useful tips on choosing your own Branding Board of Advisors.
    • Seek out branded experts, especially ones who have achieved success in the areas in which you are aspiring to compete.
    • Make sure they are smarter than you are. If you are always the smartest person in the room, you’re not feeding your success—you’re feeding your ego and going nowhere.
    • Get a commitment—ask them if they can be passionate about your success, believe in you, understand your brand, and be willing to give unselfishly.
    • Ask them what you can give in return. This is possibly the most crucial building block for your board. You must be genuinely willing to provide an equal commitment to anyone who joins your board.
    • Don’t be afraid to make changes to your board if you feel like you are not staying fresh and growing with them.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.