In 2015, the brands became more particular about qualitative, authentic, and low-cost branding solutions. However, 2016 could be an entirely different year as small business market will expand and large businesses may introduce unique branding policies to compete with the 97% small business sector on the corporate sky. Survival in this highly competitive corporate infrastructure is nothing less than surviving an apocalypse. However, with these little-known branding strategies, you will not only survive but will also flourish and grow.
Add Authenticity with Human Emotions
Modern corporate sector requires businesses to morph into people-driven enterprises with more tangibility and greater authenticity. For achieving this goal, you need to improve direct communication strategies using all types of media, primarily social media content marketing.
Becoming Memorable with Consistency
You need to convert your brand into a personality if you want it to be communicative and expressive to the customers. Communicative brands tend to have bigger and versatile customer base along with increasing number of loyal customers with every sunrise. Associate your brand with the human emotion of need and use the association to define your brand personality consistently afterwards. This way, your brand will automatically become memorable for generations.
Targeting Foreseen Human Needs
When planning the human-brand association, you need to target foreseen human needs, which may become the ladder to success for your brand for upcoming years and decades. For example, purchasing a house has become one of the hardest financial goals in today’s market. However, the need of lucrative privacy is also undeniable. If you are a real estate brand then choose lucrative privacy and cost-effectiveness as your brand’s USP.
2016 is definitely the year of partnerships. Currently, small businesses are partnering with each other to share profits and losses and expand customer base globally. This type of strategic partnering is effective for cross-promotional activities. On the other hand, if you want your business to join the big business league then franchising with multinational corporations is effective.
The increasing interest of corporate sector in sports is not surprising at all, if compared with the benefits. Instead of limiting your sponsorships to soccer leagues, think about sponsoring regional marathons also. Sponsoring sports not only make your brand a news material but it also helps gain public interest and encourages interactive participation.
Adding Visual or Verbal Uniqueness to Your Brand
Just as you see the swoosh sign, you think of Nike. However, the impact of logos is now shifted to visual imagery and verbal uniqueness. You can choose a specific voice for your brand or associate your brand with specific visualization, for example, natural elements.
Making Your Brand a Customer’s Pet
The term brand ego is no longer used in the industry. Making your brand a customers’ pet refers to defining your customer needs, gathering customer feedback, and rebranding or crafting your brand according to those needs. Simply put, it refers to making your brand effectively relevant to the customers.
Above all, exposing your brand to global audiences is vital for the growth of your brand. For achieving this goal, go social and shine on the social media!