Tag Archive: business advice


In 2015, the brands became more particular about qualitative, authentic, and low-cost branding solutions. However, 2016 could be an entirely different year as small business market will expand and large businesses may introduce unique branding policies to compete with the 97% small business sector on the corporate sky. Survival in this highly competitive corporate infrastructure is nothing less than surviving an apocalypse. However, with these little-known branding strategies, you will not only survive but will also flourish and grow.

  1. Add Authenticity with Human Emotions

Modern corporate sector requires businesses to morph into people-driven enterprises with more tangibility and greater authenticity. For achieving this goal, you need to improve direct communication strategies using all types of media, primarily social media content marketing.

  1. Becoming Memorable with Consistency

You need to convert your brand into a personality if you want it to be communicative and expressive to the customers. Communicative brands tend to have bigger and versatile customer base along with increasing number of loyal customers with every sunrise. Associate your brand with the human emotion of need and use the association to define your brand personality consistently afterwards. This way, your brand will automatically become memorable for generations.

  1. Targeting Foreseen Human Needs

When planning the human-brand association, you need to target foreseen human needs, which may become the ladder to success for your brand for upcoming years and decades. For example, purchasing a house has become one of the hardest financial goals in today’s market. However, the need of lucrative privacy is also undeniable. If you are a real estate brand then choose lucrative privacy and cost-effectiveness as your brand’s USP.

  1. Partnering Strategically

2016 is definitely the year of partnerships. Currently, small businesses are partnering with each other to share profits and losses and expand customer base globally. This type of strategic partnering is effective for cross-promotional activities. On the other hand, if you want your business to join the big business league then franchising with multinational corporations is effective.

  1. Sponsoring Sports

The increasing interest of corporate sector in sports is not surprising at all, if compared with the benefits. Instead of limiting your sponsorships to soccer leagues, think about sponsoring regional marathons also. Sponsoring sports not only make your brand a news material but it also helps gain public interest and encourages interactive participation.

  1. Adding Visual or Verbal Uniqueness to Your Brand

Just as you see the swoosh sign, you think of Nike. However, the impact of logos is now shifted to visual imagery and verbal uniqueness. You can choose a specific voice for your brand or associate your brand with specific visualization, for example, natural elements.

  1. Making Your Brand a Customer’s Pet

The term brand ego is no longer used in the industry. Making your brand a customers’ pet refers to defining your customer needs, gathering customer feedback, and rebranding or crafting your brand according to those needs. Simply put, it refers to making your brand effectively relevant to the customers.

Above all, exposing your brand to global audiences is vital for the growth of your brand. For achieving this goal, go social and shine on the social media!

www.MyFreshBrand.com

health

 

Social Media

Not having an active presence on major social media networks like Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest today is like not having a website 10 years ago. It marks your brand as behind the times and cuts you off from a valuable means of interacting with customers.

Social media is a great way to collect customer feedback, let your customers build a community around your brand, services and products, and communicate in a more personal and informal way. Savvy companies engage in “social listening,” or monitoring social media networks for commentary about your brand to detect positive and negative consumer trends and respond in a timely and appropriate manner. Many technology companies provide software or hosted services to manage social listening.

The same rules about carefully monitoring everything you do and say apply to social media as apply to regular websites or email. In addition, you need to understand that each social media platform has a different purpose. Facebook is good for registering and rewarding fans, Twitter is good for making short, timely announcements, LinkedIn is good for presenting a professional image and for recruiting employees, Instagram and YouTube let you visually represent your company, and Pinterest is where you and your customers can demonstrate how your goods and products can be used in daily life.

Gamification

The average video gamer is a college-aged professional in their mid-30s. The days of the bored teen slumped on the couch playing video games instead of doing homework are long over. A good chunk of your brand’s customer base probably plays video games, and your brand needs to adapt.

Gamification is the increasingly popular practice of applying video game dynamics and contest strategies to online interactions with customers. For example, you could run a contest for customers to post photos of themselves with your product online, with the public invited to vote on the best photos (with prizes, of course). Or customers registering for an online service could have the option of doing so through a mini-video game.

Customers of all ages and professions live in a world of instant gratification and constant entertainment, largely due to the pervasiveness of technology. Your brand should engage with them in kind.

health

  1. Good performance is its own reward. When employees consistently demonstrate good or even great performance, but do not receive any reward or recognition beyond what their average or below-average peers receive, they will quickly become disengaged. Employees do not need a bonus check every time they go “above and beyond,” but never recognizing exceptional performance will disengage your top employees while ironically inferior employees relatively unaffected.

 

Truly exceptional performance must be rewarded. This can consist of public praise or perhaps a gift certificate to a local restaurant, but sometimes may need to consist of a raise or bonus, as well. By directly tying any financial rewards to the actual increase in revenue an employee’s performance produces, employers can ensure they still leave room for the company to profit.

  1. Too much work. The pace of modern business requires employees to produce more results with longer hours than ever before. Even when off hours, many employees are expected to remain on call through smartphones, tablet computers, etc. Employees understand the situation, but are still only human and have their breaking point. An endless succession of 70-hour weeks, weekends at the office, personal time disruptions, etc., will lead to disengagement.

 

Employers need to realize that at a certain point, quantity of hours worked starts to have a negative impact on quality of work. Only ask for extra hours when they are truly needed (such as imminent deadline for a major project), and only text/call/email off hours in an emergency. Employees who are allowed to engage in their personal lives will be more engaged at work.

 

  1. Not enough play. The workplace does not have to be an adult playground, but an office or worksite that only offers drudgery and stress will breed disengagement. Provide break areas that let employees relax and have fun when they need a few minutes away from their desk or workspace. A few beanbag chairs and foosball tables can go a long way. Also investments in free perks like snacks and beverages can more than pay for themselves in increased employee engagement.

 

  1. Employees feel disrespected. A lack of respect is one of those situations that is hard to define, but everyone knows it when they experience it. Disrespect is an active effort. Where not listening to employees is passive, belittling them for speaking up is disrespectful. Publicly screaming at an employee who is tardy is disrespectful, while calling them into a supervisor’s office for a private reprimand is much more appropriate (and the employee could even be allowed to explain a possible extenuating circumstance, such as a child’s school bus running late). Disrespected employees become disengaged.

6.5 Don’t be a dead end. I will use the last .5 reason to offer a brief word of encouragement. Ultimately, employees disengage from “dead end” jobs that offer no personal or professional reward, but are merely a grind that pays the bills. The job you offer doesn’t have to be a dead end! By recognizing and rewarding top performers, offering humane working hours and conditions, and letting employees speak their minds when appropriate, you should avoid most disengagement. Employees who do become disengaged in this type of scenario probably aren’t worth retaining, anyway!

 

text

If you can’t say it succinctly, you can’t say it at all.  We are all busy and on microwave time.  We want answers quickly and without a lot of unnecessary fillers.  It’s important that you condition your thought process to formulate pithy and powerful answers – especially when it comes to trying to convince someone to hire or promote you.  With these words of wisdom and all you have learned as a child and as adult, write yourself a text message that sums up your answer to the following question- Why would anyone want to hire or invest in my personal brand?  Write it like you would an actual text message—something you can read in 20 seconds or less. Poor spelling and smiley faces are strictly optional!

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For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

Without a personal brand, you don’t have a career… you only have a job. When you are a ‘generic’ individual, there is only so far you can go in a given job, and it’s only a matter of time before you’re replaced. If you develop a dynamic personal brand, however, you differentiate yourself from your competitors and become a force to be reckoned with. Nothing will keep you from personal, economic, and professional success.

If you want to attract the perfect job, the perfect career, or the perfect business opportunity, you have to start with your personal brand. This interview is a great place to start.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

negativity

 

 

  • You can choose where you want to work, what you want to do with your life, and how you want to get there, but you cannot choose who you will be working alongside once you get there.
  • You are going to encounter negative people along the way, but you can equip yourself to deal with them in such a way that you actually benefit from the experience.
  • Below are some common negative experiences you may run into in your professional life and the benefits you stand to gain from handling them well.
    • The tyrannical boss: Teaches you how to stay on your toes and deliver results in the most difficult of circumstances
    • Lazy coworkers: Force you to shoulder larger workloads than you thought you could handle, and therefore increase your bandwidth for future projects and positions
    • Overly demanding customers: Instill in you reserves of patience and diplomacy you never knew you possessed, which will continue to serve you as you progress in your profession
  • What negativity have you encountered at work? Were you able to turn it into a positive? Share your experiences below.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.