Tag Archive: branding advice

attract customers

Nowadays, businesses are more inclined towards giving their branding strategies a personalized touch, as personal branding has proved to be an excellent way to attract customers and boost sales. Personal branding comes with a few keystrokes purposed to switch a job or profession, seeking promotion or new clients, or attracting new customers. Personalizing your brand helps retain your existing customers, along with attracting new ones. Here are some tips in this regard.

Use Social Media to Build an Image Like a Pro

Your online brand presence greatly depends on your social media communication strategies, as they must focus on establishing a positive public image. For example, posting videos like public speaking helps establish a leader’s image. Similarly, sharing your personal life on social networks like Facebook and Twitter helps build the public’s trust in you.

Communicate Directly

Giving value to your customers and clients strengthens the foundations of your personal brand. Direct communication includes relating your personal brand with your customers, their cultures, and stereotypes.

  • In order to relate with the customers, post your social media comments and views by individualizing the customers. For example, “The respectful citizens of…”.
  • There are a number of ways to relate with the cultures. Angelina Jolie wears the traditional clothes of the countries she visits. Justin Trudeau celebrates the special occasions and traditions with people belonging to different cultures and posts the pictures on social media. Customize your messages according to the occasions, traditions, cultures, accomplishments, and people.
  • In order to relate with the victims of stereotyping, you can raise your voice against such social stereotypes.

Share Authentically

While Roger Ebert was fighting his crippling cancer, he was also consumed with fear over losing his battle. He won more public trust and love when he started sharing his fear with the public because of his authenticity and honesty. The act of sharing aspects of your personal life including happiness, accomplishments, fears, vulnerabilities, and such creates a bond between you and the customers.

Hire a Social Media Publicist and Visual Artist

A social media publicist is a professional who helps you co-create your personal brand. The specialty of a social media publicist lies in the fact that they help craft a public image based on how you want the world to see you. The effectiveness of their services increase when you hire a visual artist – a professional who knows the tactics of adding impact and emotion to simple images.

The combined effect of both, helps you design text and visual content that is imperative for building positive digital persona, attracting customers, and associating your personal brand with the audiences.

Establish a Direct Network

You can use platforms like Twitter and LinkedIn to establish direct networking channels. The customers feel bonded with personal brands when they realize that their message directly approaches the brands. Make sure to always be available for advice and help. Be prepared to respond to clients individually.

Apart from these tips, try to maintain online and offline integrity and keep yourself safe from negative imagery. The content of the text and the body language displayed in the pictures should always align with the image you wish to convey. You should always be positive and open with your customers.




Twitter gives people the opportunity to officially follow your Twitter profile, meaning your tweets automatically show up in their Twitter newsfeed. However handy little tools called hashtags (the “#” symbol on your keyboard) enable your tweets to be seen by anyone searching for information on a specific topic.

For example, let’s say you are trying to establish yourself as a branded real estate expert. By sending out tweets on the subject with the hashtag #realestate, anyone in the world searching Twitter for tweets about real estate could potentially see it. Depending on the specifics of your message, you could also include relevant hashtags like #construction or “housing. In any case, there is no better vehicle to literally let the world know about your expertise, at no cost.


Twitter users have options to show that they appreciate your message. These include retweeting your tweet, or rebroadcasting your tweet on their own account, marking your tweet as a favorite, and directly replying to your tweet with words of agreement or encouragement.

Thus you can effectively use Twitter to build a base of social media advocates who support and spread the message of your brand, amplifying your audience, reputation and appeal. If you get things started by asking friends, relatives, and professional and personal contacts to “show love” to some of your tweets, I’ll never tell anyone.

Also it is good practice to return the favor. Don’t hesitate to retweet, favorite, or reply with words of support to tweets that you find inspirational. Follow Twitter users who post messages you agree with and admire.

And keep your Twitter messages positive. If you spread negativity and criticism, you can bet some of it will come back in your direction. If your Twitter account is positive and above reproach, even if someone does post negative things about you, they won’t stick.