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Branding | Fresh Results Blog

Tag Archive: Branding

Branding has long been associated with companies; now though, each individual has their own personal brand. It isn’t a question of whether you have a personal brand, but more about how you are cultivating and guiding your brand to become a strong and impressive one. Your personal brand helps you in planning out your future on the basis of what you want to accomplish. However, since the majority realizes the significance of personal branding, there is an increasing need to add a little touch of freshness to your brand to highlight the uniqueness.

You should provide a promise of added value to convince others that you can offer more as compared to others. Through utilizing different strategies, you can enhance your personal image, create trust, increase leads, and hence, enhance revenues. When it comes to personal branding, there are many mistakes people make that prevent them from nailing their brand and making a mark.

Common Mistakes in Personal Branding

Some of the most common mistakes include:

  • Being inconsistent in personal branding
  • Limiting use of different social channels
  • Trying to do everything on your own
  • Not opting for collaboration with others
  • Copying others
  • Not offering anything fresh and unique

Ways to Make Your Personal Brand a Unique One

Here are a few things you need to pump up your personal brand:

  • Start thinking differently – it is essential to be bold and innovative when you encounter a problem.
  • Be different – separate yourself from the people doing average work in an average way; start doing more and making more by offering something unique.
  • Begin performing differently – break away from the usual patterns and processes. Get noticed by opting for different processes.
  • Perceive differently – start seeing a new task or a client as an opportunity instead of a problem like the others.
  • Brand yourself differently – once you start thinking, being, performing, and perceiving differently, your brand will automatically evolve and become different from the rest.

But how exactly do you think, be, perform, and see differently? This will become easy when you take on a fresh approach for your personal brand. Here are some competitive steps through which you can achieve freshness for your personal branding. These steps include:

  • Establishing a well maintained network and refreshing it by incorporating influential people.
  • Determine three most influential individuals in your industry that you want to follow.
  • Start researching about the ways successful individuals stay fresh and ahead of the game.
  • Begin implementing five new and fresh steps in your daily routine.
  • Sign up for RSS feeds.
  • Start supporting technology to become an expert.
  • Ensure that you keep everything real and fresh.

It is highly important for your personal brand to exhibit freshness to stand out from the crowd. Employers and partners look for individuals offering something different, who are updated about the latest trends in the industry, have honed their skills, and offer an impressive overall package. This indicates that it is significant that you add freshness in your personal brand to gain a competitive edge.





Twitter gives people the opportunity to officially follow your Twitter profile, meaning your tweets automatically show up in their Twitter newsfeed. However handy little tools called hashtags (the “#” symbol on your keyboard) enable your tweets to be seen by anyone searching for information on a specific topic.

For example, let’s say you are trying to establish yourself as a branded real estate expert. By sending out tweets on the subject with the hashtag #realestate, anyone in the world searching Twitter for tweets about real estate could potentially see it. Depending on the specifics of your message, you could also include relevant hashtags like #construction or “housing. In any case, there is no better vehicle to literally let the world know about your expertise, at no cost.


Twitter users have options to show that they appreciate your message. These include retweeting your tweet, or rebroadcasting your tweet on their own account, marking your tweet as a favorite, and directly replying to your tweet with words of agreement or encouragement.

Thus you can effectively use Twitter to build a base of social media advocates who support and spread the message of your brand, amplifying your audience, reputation and appeal. If you get things started by asking friends, relatives, and professional and personal contacts to “show love” to some of your tweets, I’ll never tell anyone.

Also it is good practice to return the favor. Don’t hesitate to retweet, favorite, or reply with words of support to tweets that you find inspirational. Follow Twitter users who post messages you agree with and admire.

And keep your Twitter messages positive. If you spread negativity and criticism, you can bet some of it will come back in your direction. If your Twitter account is positive and above reproach, even if someone does post negative things about you, they won’t stick.




In my recent blog posts, I’ve been generally promoting the use of social media as a way to promote your personal and professional brand. Today I’d like to zero in on three unique opportunities presented by the social network Twitter for promoting yourself or your business. Twitter allows you to send out short messages (140-character maximum) that can potentially be read by any of the millions of global users on Twitter, not just your official followers.

The opportunities I’d like to review are:


Twitter’s length restriction may seem onerous for those seeking to use it as a branding tool, but it is actually a blessing. The 140-character limit forces you to distill your message to its immediate essence. In fact, the brevity of Twitter makes it a popular mechanism for people to broadcast immediate, “real-time” messages pertaining to what they are doing at that exact moment.

Furthering its immediacy, Twitter’s format makes it ideal for using and viewing on a small-screen mobile device. It is a little-known fact that way back in 2006 when Twitter was released, its founders assumed mobile devices would become the primary means of Internet access and accounted for that in Twitter’s design!

Therefore, Twitter is perfect for “real-time” branding messages. Want to give people a last-minute opportunity to attend a presentation you are giving? Are you doing a book signing or other promotional event? Appearing on TV, radio or other live media forum? Twitter is the best way to let lots of people know “in the moment.”

Tuesday Thought

Got 10 seconds? Feed your mind this nutritious thought and experience the exponential growth.

Tuesday Thought

Got 10 seconds? Feed your mind this nutritious thought and experience the exponential growth.


Don’t Forget that Presentation Counts!


Are You Nailing the Brand?

Following is a test to help determine the physical shape of your efforts to nail your brand. Rate how strongly you agree that each of the following fresh statements applies to you today from 1-5, with 1 equaling strongly disagree and 5 equaling strongly agree:


5Wait, that’s really, really true about me- Strongly agree

4That would be me- Agree

350/50 sometimes, sometimes not- somewhat agree

2That absolutely has nothing to do with me-Disagree

1Let me take the fifth on this- Strongly disagree


1. My brand is evident in everything I do and say, as well in how I present myself to others.

2. My brand is honest and genuine, and based on who I am and what I am best at.

3. I constantly fine-tune and adjust my brand.

4. My brand adjusts to the marketplace, but not the point of losing its unique identity or becoming a market follower, rather than leader.

5. My brand package delivers a world-class experience on first sight (within three seconds).

6. My brand package encompasses preparation, aspiration, staying laser focus, selling like you are crazy, invigoration, and omitting the negative.

6.5. Even people already familiar with my brand substance find the packaging compelling and informative.


Now that you’ve taken the test, let’s analyze how healthily you are nailing your brand:

If you scored from 7 to 13, your physical shape is atrophied. You are not presenting yourself or your brand in an exciting way that lets the world know your core substance and unique value proposition. Your brand doesn’t stand a chance!

If you scored from 14 to 20, your physical shape is weak. Your packaging conveys one or two key components of your core substance, but not in a compelling way that makes you distinct from your competitors. Whatever chance you have in the marketplace is limited at best.

If you scored from 21 to 26, your physical shape is fair. You have managed to make your brand stand out in a crowded marketplace thanks to compelling and innovative packaging that conveys your core substance. But that little something extra is missing. You are still a solid number two brand people turn to when their preferred brand is unavailable.

If you scored from 27 to 33, your physical shape is strong. Your packaging is top-notch and you are among the leading brands in your field. But still, whether you lack a bow to tie it all together or your packaging’s gleam is a little dulled, you are not the true leading brand in your area of expertise.

If you scored a 34 or 35, your physical shape is Olympian. Your packaging is impeccable and includes bows, ribbons and all the other little niceties that make a product truly stand out on a crowded shelf. You are the leader in your area of branded expertise, and anyone who sees your packaging knows it.



Got 10 seconds? Feed your mind this nutritious thought and experience the exponential growth.


Don’t Forget that Presentation Counts!

After developing the substance of your personal brand and landing it, you need to nail, package and market it to your audience (employer, group, organization).

Answer these questions: Who am I? What do I want to be? How do I want to be perceived? Most of us don’t think of ourselves as “a package,” but all of us are packages (i.e., “she is so plain, don’t depend on him he will never deliver, he is just boring”). Here is the trick; you want to make sure that you control your packaging (the look, feel, and experience) and the message that illuminates from it.

Honestly, how many times have you bought something just because of the packaging, or paid more for something because it was presented in an exciting way? That’s the main reason we want to pay less for generic – the packaging is uniformly dull. When we see a package that shouts “Energy, Invigoration, Crispy, Clean, Colorful, Beautiful, Sophisticated, Expensive, “we are willing to pay more.

In essence, good packaging helps speed the purchasing decision and leads people to pay top dollars (and that’s what you want your packaging to do right?). Packaging is how you express your personality. So think about how you want to be perceived, what’ competitive edge you want your packaging to send.

Remember, the way you decide to package your unique brand should be evident in everything that you do and attach your name to, the way you walk, the way your talk, the way you dress, the content and appearance of your resume/cover letter, your award winning interview.

Also remember, the market can spot a phony a mile away! Your brand needs to reflect your core substance. Build your brand around your genuine strengths, not the ones you think the market wants to pay a lot of money for right now. You will always do better in the long run by being yourself, both in business and in life.

Here is a brief healthcare-related analogy to help illustrate exactly what “nailing the brand” means. Imagine you have been through the laborious and painstaking process of “getting in shape,” including efforts like watching your diet, regularly visiting the gym, scheduling appointments with a personal trainer, running every day, etc. Do you declare yourself 100% fit before checking your weight, cholesterol level, heart rate, body fat percentage, body mass index, and generally ensuring you have healthy appearance and demeanor?

Most fitness enthusiasts agree it would be foolish to skimp at the very end of a getting in shape process, since quitting when you may still have a few extra pounds to shed or are deficient in certain vitamins will set you up for years of subpar health to come. Your brand is like your physical shape; don’t slack off when you are almost done. Also remember that like your overall health and fitness, a brand needs constant maintenance and upkeep – “Nailing the brand” is really a continuing process!


Got 10 seconds? Feed your mind this nutritious thought and experience the exponential growth

Got 10 seconds? Feed your mind this nutritious thought and experience the exponential growth