Tag Archive: book review


freshpassion

Fresh Passion a self-development book So I’m reading this book Fresh Passion by Michael D. Brown, and so far it’s a pretty good book. The author of this book Michael Brown writes about the Passion Method to building your path to success in building a personal brand that maximizes your potential which will help you to achieve success beyond your deepest desires in whichever field you are choosing. Fresh Passion has given me some great insights so far.

He talks about Building a brand or Dying a generic. He uses the acronym P.A.S.S.I.O.N and how you can learn this method to success in any career field imaginable from a tradesman to an Entrepreneur even down to a student or an educator, this books teaching I find to be so far both educational as well as inspirational.

Click here to read the full review.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

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“Make the customer number one.” Customer service experts have been chanting variations of this mantra since one caveman paid another caveman three clamshells for the skin of a sabertooth tiger. Okay, as far as we know cavemen didn’t chant mantras, but you get my point. The vast majority of customer service strategies use the idea of making your customer your top priority as their cornerstone.

Since most customer service strategies are partially or wholly based on making the customer number one, then obviously customer service levels must be at an all-time high, right? Everywhere you go, people are raving about how great their daily customer service experiences are, and customer satisfaction polls back this affirmation up with hard data.

I’ll give you a moment to stop laughing before I continue. Hopefully you didn’t snort any of your morning coffee out your nose. We all realize that in far too many cases, the one word that best sums up the state of customer service today is “disaster.” Lines are long, information is scarce, products are out of place or out of stock, and no two employees have the same answer to the same question. If today’s public-serving organizations really are making the customer number one, they have a funny way of demonstrating it.

Ironically, customer service levels are declining as competition for customer loyalty is increasing. In this age of chain expansion, a customer can find your services duplicated or your products cheaper on the next block. The one way you can differentiate yourself in a sea of similar competition is by offering a world-class customer service experience. This will never happen if you use the same stale, outdated, failed approach to customer service that you and your competitors have always used before. Namely, the “making the customer number one” approach.

The business world needs a makeover. A new perspective. A fresh approach that I like to call “Fresh Customer Service.” Fresh Customer Service demystifies the process of attracting loyal, happy customers who return again and again and recommend your business to their friends and families. This type of customer reaction, what some may consider as a minor detail, can actually tip the scales and prove the difference between a prosperous organization and a bankrupt organization. So what’s the secret? The Frontline Employee.

This idea is the key to unlocking sustained long-term success in whatever area of service or production your organization offers. Throughout your organization’s entire process of selling, serving, marketing, cleaning — you name it — the only way you can hope to deliver a world-class customer service experience is by listening to, equipping, empowering, involving, and valuing the feedback and expertise your Frontline Employees can offer.

Click here to read the full article.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

freshpassion

 

I had a chance to review “Fresh Passion – Get A Brand or Die A Generic” by Michael D. Brown and I was inspired to say the least. This book is a collection of 9 sections about personalizing your brand to showcase your strengths in your career or business. There are quotes “ Quotable Notables” throughout the book  which are quotes on how personal branding helped individuals such as Oprah Winfrey, Ervin “Magic” Johnson, Donald Trump & Stephan King achieve success. Fresh Passion was ideal for me and I am sure my readers would agree because since I am a blogger, I review products, books, music & websites and this book in particular was perfect for what I am trying to achieve.

The section about goal setting explains the importance of setting goals in order to stay “Laser-Focused” to achieve success in both your business and personal life. The author even gives you a blueprint to help you with organizing your goals and what steps you need to take to reach them. My personal favorite is the section about technology and learning how to reach out to world more efficiently and effectively. This section gets into texting, blogging, conferencing & tweeting by using these technologies and tools to the best of their ability. I Blog & Tweet but there was never a target or focus and this book helped me identify the target and build upon it.

Click here to read the full interview.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

freshpassion

Now this is not the type of passion you are thinking about … When I was first asked to review this book, I did look on Amazon and I started to get very excited because Fresh Passion: Get a Brand or Die a Generic is just want any blogger is looking for, or business owner, or person who wants to start their own business, or a person who just wants confidence because this book has something for everyone!

This book is broken into sections which contain quotes, real-life stories, and stories about famous people! These parts intermingled while giving different perspectives which I enjoyed.

I also enjoyed the chapter on staying fresh, and I do not want to tell you too much about this because you should buy this book! I’m not sharing any secrets and I assure you I’ll be reading this chapter over and over as this blog progresses so I do stay fresh!!

This book even gives you a chart on what to do weekly, daily, monthly, quarterly, and yearly so you can to stay connected not only to others who are in your field but to your own self as a brand!

I felt the technology information in this book was so valuable especially if you are learning to tweet, use texting services, blogging, or anything else socially connected to your brand.
This part even has a section about video conferencing!

Click here for the full review.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

freshpassion

Fresh Passion is a good motivational book because it doesn’t only give you the concepts that would inspire you; it also features worksheets, self-assessment portions and other practical tools that help you visualize how you can you create and promote your personal brand that will help you stand out in the crowd.

I recommend this book not only to professionals and businessmen who want to excel in their respective fields but to everyone who wants to come up with the best version of his or herself.

Click here to read the full review.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

freshpassion

Over the past few years I’ve had a lot of fruitful discussions, (forgive the pun), regarding personal branding. Do you have a personal brand? If so, is it separate from your professional brand? How do you define it? How do you ensure you consistently exuding the essence of your brand?

In Fresh Passion: Get a Brand or Die a Generic author Michael D. Brown states that you must create a personal brand to be competitive in your career and in business. Throughout the book he lays out his passionate approach to establishing your personal brand, peppered with notable quotables from successful people who’ve achieved stellar personal brands such as Oprah, Donald Trump and Stephen King. They all serve as inspiration as does the story of Michael D. Brown himself.

I appreciate the approach Michael takes to his own career. I’ve found that the most successful business people I know understand what it means to hustle. And hustle Michael does. Whether he’s overcoming challenges moving up the corporate ladder or managing a sounding board of advisors who oversee his own personal brand, Michael does with it an incredible amount of laser-focused energy.

Click here to read the full review

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

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We hear a lot about personal branding these days but in Fresh Passion, Michael D. Brown takes the sometimes vague concept and breaks it into a series of easily digestible action items. The subtitle of the book is “get a brand or die a generic” and Brown believes that having a brand is important to executives as well as entrepreneurs.

Before you can perfect your brand you need to be certain about who you are, what you want, and what you can achieve. Do you have the necessary skills and determination? Are your goals aspirational and yet obtainable? What is your perfect day at work like? Brown walks his readers through a series of questions designed to bring focus and clarity.

When it comes to developing your brand, the instructions are similar to those a new company might take. Brown recommends getting a board of “brand” advisors that can advise you in specific areas. He also uses checklists with assignments and check-ins for accountability and recommends scheduling conference calls with yourself. He is a fan of elaborate plans and checklists, all designed to get the reader to better run corporation you. He sees a job interview is a form of customer service.

Click here to read the full review

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.