Tag Archive: author



I had a chance to review “Fresh Passion – Get A Brand or Die A Generic” by Michael D. Brown and I was inspired to say the least. This book is a collection of 9 sections about personalizing your brand to showcase your strengths in your career or business. There are quotes “ Quotable Notables” throughout the book  which are quotes on how personal branding helped individuals such as Oprah Winfrey, Ervin “Magic” Johnson, Donald Trump & Stephan King achieve success. Fresh Passion was ideal for me and I am sure my readers would agree because since I am a blogger, I review products, books, music & websites and this book in particular was perfect for what I am trying to achieve.

The section about goal setting explains the importance of setting goals in order to stay “Laser-Focused” to achieve success in both your business and personal life. The author even gives you a blueprint to help you with organizing your goals and what steps you need to take to reach them. My personal favorite is the section about technology and learning how to reach out to world more efficiently and effectively. This section gets into texting, blogging, conferencing & tweeting by using these technologies and tools to the best of their ability. I Blog & Tweet but there was never a target or focus and this book helped me identify the target and build upon it.

Click here to read the full interview.


For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

What is fresh PASSION® – Get A Brand Or Die A Generic?

In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever.

In Fresh PASSION: Get a Brand Or Die A Generic, Michael D. Brown shows you how to employ the Fresh PASSION methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or a member of any other vocation, Fresh PASSION is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve. Visit the official site of "Fresh Passion – Get A Brand Or Die A Generic" to learn more.

  • Early in my life, I learned the importance of creating a personal brand in order to get ahead in life (share the story about working for Norma or the fast food restaurant).
  • My latest book, Fresh PASSION – www.MyFreshBrand.com, will teach you how to create a personal brand that will put you in the best possible position to reach your professional and personal goals.
  • If you don’t create a personal brand, you run the risk of dying a generic.
  • What do I mean by generic?
  • We are all familiar with the generic brands or “no-name” products found on the lower supermarket shelves:
    • They have dull packaging and weak consumer recognition, and they lack promotion.
    • They sit on the shelves for a long period of time and are purchased only by consumers looking for a bargain—people expect to and do pay less for generic.
  • People can be generic, too:
    • Generic people are people who haven’t made any effort to stand out in a crowd.
    • They are average achievers or working stiffs.
  • If you are looking to excel in today’s hypercompetitive market you must become a distinct and competitive brand, or you will become an extinct generic.