Tag Archive: Aspiration


Got 10 seconds? Feed your mind this nutritious thought and experience the exponential growth.

What you feed the mind will determine the type of manifested harvest or lack thereof in your life.  It’s important that you own the diet of your mind.  Been careful with what you feed it, what you allow others to feed it and what you will allow to enter.  You must also be quick to know when to purge those thoughts that are not of good and lack the proper nutrition.

Please join us on this journey as Michael D. Brown shares a collection of fresh thoughts that he has shared with thousands across the globe to help them feed, position, empower and equip their mind for exponential personal, professional and economic success.

Volume one contains Michael’s Fresh Thoughts on:
Eradicating Poverty from your Mind and Life
Personal Responsibility
The right to Choose
Relationships

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

fog

Have you locked in on your aspiration with a laser focus? Take the Heart Check to find out just how much intensity your focus really contains.

Scale

5 ♥♥♥♥♥ Strongly agree That’s really, really true about me.

4 ♥♥♥♥ Agree That would be me.

3 ♥♥♥ Somewhat agree 50/50 sometimes, sometimes not.

2 ♥♥ Disagree That absolutely has nothing to do with me.

1 ♥ Strongly disagree Let me take the fifth on this.

 

What’s Your Pulse Rate?

6.5 Questions Measuring How You Stay Laser-Focused

___1. I find myself occupied by multiple focuses that are related to each other and lead to a common goal.

___2. It seems like I am constantly focusing on what it takes to succeed.

___3. It is nearly impossible to persuade me to take my eyes off the prize.

___4. I tend to focus on long-range goals and aspirations rather than mundane, trivial, and/or short-term concerns.

___5. The people closest to me are aware of my focus on my aspirations.

___6. I find that my focus is rarely blurred.

___6.5 I avoid people and things that distract me.

___Total

 

Now that you’ve taken the test, let’s analyze your score:

Scores

• 7–13: Your focus is scattered. You allow yourself to be completely distracted from your goals and aspirations by petty and meaningless things, and probably haven’t identified a primary aspiration. You will have virtually no chance of achieving true success in life until you buckle down and force yourself to focus on something concrete, meaningful, and long term.

• 14–20: Your focus is unsteady. You may have identified a legitimate aspiration and are making some effort to achieve it, but you are too easily distracted to make much headway.

• 21–26: Your focus is steady but dim. Your aspiration is in sight and in mind, but at a distance. Your focus is there, but not strong enough to make your aspiration a reality.

• 27–33: Your focus is steady and clear. You think long term and consider your aspiration before making any major decision. But something is still missing—maybe your loved ones don’t really know about your aspiration or you would be willing to change your path if the “right offer” came along.

• 34–35: Your focus is laser-sharp. Excepting family and health, your aspiration is the single most important thing in your life. You are always working toward your aspiration in everything you do and you ignore or eliminate any distractions or temptations that pull you away from it.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

letter

In the space below, write out your aspiration. Go into detail if necessary—describe exactly what you would like to do with your career and your personal life. Then post copies of this worksheet in places where you will see it every day and also provide copies to your Branding Board of Advisers, friends, family, co-workers, managers, and anyone else who can help you realize your dreams.

 

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For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

mind map for setting personal life goals

 

·       We discussed aspiration and what it really means in relation to your personal brand in an earlier post.

·       One simple way to remind yourself of where you want to arrive is to give yourself a visual reminder that you will see everywhere you go.

·       Find your purpose and put it on Post-its all over your house, car, bathroom, office—anywhere you are going to look.

·       As you go through your day, read these aspiration notes you left lying around.

·       Don’t just look at them; really read and absorb them.

·       What is the purpose of this practice?

·       These Post-its remind you to give your aspiration daily attention. Without this attention, it will lose energy and focus and become a part of your background instead of being in front of you.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

aspirations

Are you satisfied that you have truly identified your aspiration and taken the necessary steps to make it a reality? Take your pulse and see how far you’ve really come. Answer each question using the following scale of one to five hearts, and find out exactly how close you are to reaching your aspiration!

Scale
5 ♥♥♥♥♥ Strongly agree That’s really, really true about me.
4 ♥♥♥♥ Agree That would be me.
3 ♥♥♥ Somewhat agree 50/50 sometimes, sometimes not.
2 ♥♥ Disagree That absolutely has nothing to do
with me.
1 ♥ Strongly disagree Let me take the fifth on this.

What’s Your Pulse Rate?

6.5 Questions Measuring How You Define Your Aspiration
___1. I have identified an aspiration that accurately reflects where I would like to take my career and my life.
___2. My Branding Board of Advisers is aware of my aspiration and I have solicited their feedback.
___3. My aspiration aligns with my perfect day and there are no significant gaps between the two.
___4. I have the passion necessary to achieve my aspiration.
___5. I have the skills necessary to achieve my aspiration.
___6. I have the determination necessary to achieve my aspiration.
___6.5 I have written my aspiration down in more than one place so I am constantly reminded of it.

___Total

Now that you’ve taken the test, let’s analyze your score:
Scores
• 7–13: Your aspiration is a pipe dream. You may have fantasies about having a great career or richly rewarding personal life, but have made no efforts to make them come true or even to see if they really represent what you want in life.
• 14–20: Your aspiration is a distant hope. You probably have some firm idea of what you would like to accomplish, but aren’t making a real attempt to go out and do it.
• 21–26: Your aspiration is outside, looking in. You know what you want and have taken some basic steps to get it. Maybe you know someone important in the field. You’re probably at the stage where you’re “looking into” achieving your aspiration. And when you’re looking into something, it usually means you have an outside
vantage point.
• 27–33: Your aspiration is a realistic goal. You have followed most or all of the 6.5 steps to achieving your aspiration and have a credible shot at making it happen someday. Remember there is a difference between going through the motions and putting your heart into something!
• 34–35: Your aspiration is a reality. You have fully integrated your aspiration into all aspects of your life and have made it your number-one daily priority. You have probably not achieved it yet, but you are on a clear path and have already passed several key milestones. You understand that goals are there to be met and surpassed, not held as an ideal.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

Michael D. Brown developed a customer service process (6.5 Fresh Steps to World-Class Customer Service) that during the past 15 years has been credited with reengineering and enhancing the customer service strategy and experience for a number of small, mid-sized and Fortune 500 companies, including Marriott, Macaroni Grill, U.S. Army, Wendy’s, Omni Hotels, Houston Rockets, Capital One, Wells Fargo, Greater Houston Partnership, Jason’s Deli, Amoco Oil Company, ARCO Oil Company, Murphy Oil USA—The Wal-Mart Project, British Petroleum, and a number of colleges and universities. Michael was ranked in the top 5 percent among high-performing leaders and coaches in leading Global Fortune 500 companies. He is a globally recognized authority on customer service leadership for developing this customer service strategy that delivers to the frontline and three levels up in the user’s organization. This work was later turned into the best-selling book Fresh Customer Service—Treat the employee as #1 and the customer as #2 and you will get customers for life. He is also the author of Fresh Passion – Get A Brand or Die A Generic.

Michael’s success story is even more impressive considering his humble roots. Growing up as one of 10 siblings with a widowed mother in Holmes County, Mississippi, statistically among the poorest counties in the United States, Michael early on resolved to break the cycle of poverty and dead-end jobs that plagued so many of his friends, neighbors, and relatives. Starting with a job as a low-paid handyman and housecleaner for a verbally, mentally, and physically abusive boss at the age of nine, Michael quickly learned the importance of satisfying the customer and always doing the best possible job and having a brand of excellence, regardless of the circumstances.

He went from been supported by welfare to starting his own highly profitable candy-selling business (generating about $40 a day and quickly blossoming into a $300 to $400 a day business) in high school to support himself and the family, and then he worked his way through Jackson State University with a job as a cook at a fast-food restaurant, where he cut the average wait time at the drive-through window almost in half, achieve record sales, and received multiple raises within six months—but was not initially allowed to work directly with customers in the front of the house because of the “unwritten” rules. Despite this action, Michael continued to deliver greater results than all of his co-workers and stayed focused on delivering excellent results. After months of begging to work in the front of the restaurant, he was given a “trial shift,” which turned into a night of customers raving about his superior customer service and leaving over a dozen positive comment cards.

After graduating, Michael, who holds a BBA in management and an MBA in global management from Jackson State, embarked on a highly successful executive career where he consistently boosted profits and employee morale at companies in the hotel, food and beverage, oil and gas, and retail industries. It is this unique perspective and know-how gleaned from his upbringing that makes Michael a sought after speaker, career and management consultant, and the leading authority on delivering fresh results.

With a track record of delivering double-digit top- and bottom-line growth to his clients, Michael is able to take a problem and look at it five to seven levels deep, allowing the delivery of strategies and solutions that are detailed, yet simple, and impactful while focusing on the overall strategies and sustainability of the achieved growth. He has a unique ability to break down the complex strategies and processes into a simple and executable strategy that can be delivered with passion and conviction by the frontline at every step of the value chain.

Michael’s expertise in revamping how companies provide world-class customer service and establish a market-leading brand has led him to assisting individuals in creating personal brands that allow them to achieve otherwise unattainable levels of personal and professional success. He is recognized for this best-in-class coaching strategy that yields consistent results.

Michael has motivated and helped thousands of entrepreneurs, military personnel, individuals, college students, graduates, small business owners, and entrepreneurs move from a stage of generic mediocrity to an exciting place where they become successful personal brands that yields exponential personal economic and professional success. His signature work Fresh Passion: Get a Brand or Die a Generic is the catalyst for helping individuals make the transformation and achieving world-class success.

Michael’s ultimate message is this: Without a personal brand, you don’t have a career—you only have a job. When you are a “generic” individual, there is only so far you can go in a given job, and it’s only a matter of time before you’re replaced. If you develop a dynamic personal brand, however, you differentiate yourself from your competitors and become a force to be reckoned with. Nothing will keep you from personal, economic, and professional success.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

 

aspiration

 

 

  • A major component of my Fresh PASSION methodology for personal branding is aspiration.
  • Today I’m going to share how I define aspiration and steps you can take to find yours.
  • Aspiration, as defined in my book Fresh PASSION, is really a two-part entity: it is something that must be found and then realized.
  • In order to find your aspiration, consider the following questions:
    • What am I passionate about?
    • What skills do I have that can be used to attain the thing I am passionate about?
    • Am I determined to make this happen?
  • The potent combination of passion, skills, and determination makes up your aspiration.
  • Passion: You aspire to do something you truly love, not something you think will lead to wealth or an easy work schedule.
  • Skills: You have all the capabilities, both innate and learned, needed to make your aspiration come true.
  • Determination: You have the tough, focused mindset necessary to fully commit yourself to achieving your aspiration, even when the odds are stacked against you.
  • Going through this process will help you fully flesh out everything you want to accomplish with your life. You can narrow down your aspiration to something that will truly bring you happiness and keep you motivated to succeed.
  • How does this all link to your brand? Knowing your aspiration will allow you to tailor your brand to that aspiration.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

Your Perfect Day: Finding and Living It Through Fresh PASSION

 

 

  • In implementing the principles of Fresh PASSION in my own personal and professional life, I have built a personal brand that has allowed me to enjoy a tremendous amount of personal and professional success.
  • One of the ways I define that success is by living something close to what I would consider my perfect day.
  • Imagine how your typical day would proceed if you were able to realize every major personal and professional goal you hold and had full control over every aspect of your life.
  • Once you create this image of your perfect day, you have a concrete target at which to aim your brand-building efforts.
  • Some questions to consider in creating your perfect day are:
    • What does your family look like?
    • What’s your financial picture?
    • What are you doing professionally?
    • What does your personal life look like?
    • Are you an entrepreneur?
    • Are you working in a corporation?
    • Where do you vacation?
    • Add as many additional questions as you see fit.
  • Going through this exercise is a valuable way to narrow your focus and achieve the goals you have set for yourself.
  • What does your perfect day look like? Work out the details on my free form here.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

Greed Is Not Good – Fresh PASSION Is Much Better!

In the classic 1980s film “Wall Street,” the ruthless financial tycoon Gordon Gekko memorably states, “Greed is good.” As anyone who has seen “Wall Street” knows, Gekko ultimately winds up in disgrace, exposing the fallacy of these words. I don’t know if today’s real Wall Street titans have seen the film, but perhaps a special screening should be arranged.

Every time you turn on the news, it seems there is another report of a Wall Street institution that has accepted millions or even billions of dollars in federal bailout funds spending hard-earned taxpayer dollars on things like Super Bowl luxury suites, lavish executive retreats, corporate jets, and seven-figure executive bonuses. Rather than pump this money back into the general economy through loans or investments, many Wall Street firms seem content to hoard it for selfish uses. This type of short-sighted greed is the antithesis of everything Fresh PASSION stands for.

Fresh PASSION ® (a phrase coined and trademarked by Michael D. Brown in his signature work Get a Brand or Die a Generic ®) is all about finding what you truly love and are best at doing, and then totally applying yourself to succeeding at it. The “A” in PASSION stands for “Aspiration,” but aspiration and greed are two very different concepts. Aspiration means having particular ambitions and then setting out to achieve your goals. Greed means blindly pursuing personal gain without any thought to the broader impact of your actions.

Beyond any ethical considerations, greed is also a poor long-term business strategy. In the short term, greedy people and corporations often do achieve success. But keep in mind that everything you do and say becomes part of your personal brand. Build your brand through lying, cheating and stealing and eventually you’ll be surrounded by liars, cheaters and thieves – not the kind of colleagues who can take you very far!

Wall Street firms who greedily squander bailout money will soon find themselves looking for more handouts from a decidedly less sympathetic federal government. Wall Street firms who use bailout money to help jumpstart the economy will profit from loan and investment interest, as well as build a positive brand reputation. Which firms are better positioning themselves for long-term success? If you honestly aren’t sure, maybe it’s time to rent a copy of “Wall Street” – all you really need to watch is the final scene.

www.TheMichaelDBrown.com