There is no need to reiterate that your brand is your identity. However, maintaining this identity in the rapidly changing market trends could be very challenging. You may already be following the latest branding trends in 2016; however, those few old school branding strategies that are still a part of your marketing campaign may not be as effective today. Here are some old school branding strategies that you should get rid of as soon as possible.
Branding is More than Just Taglines and Logos
The concept of rebranding previously revolved around redesigning your logo and introducing a new tagline. However, the introduction of social media and the transfer of advertising and public communication from hoardings, billboards, and TVCs to social networking sites have redefined the concept of branding. Now, the brand image depends on market reputation and customer feedback more than just taglines and logos.
Branding Without Social Media Content Marketing
Social media content marketing has offered countless opportunities to multinational corporations. Some of the opportunities include sending the same message in a variety of ways, introducing new products to global audiences, creating a brand image, and gathering customer feedback. If social media content marketing is not included in your branding strategy, then it is time to review it.
Relying on Inconsistency
One of the most common branding trends back in the day was to introduce something unique and different to get noticed. However, establishing or expanding your customer base primarily depends on consistency-based marketing strategies today. For example, Nike promises comfort and has introduced a wide range of shoes adhering to health problems.
Consistency is essential to build familiarity with the brand and establish loyal customer bases.
Skimping on the Marketing Budget
Branding is the strongest tool for your business in competitive markets. Therefore, skimping on the marketing budget to save on the production costs is a mistake that could cost you a fortune.
Using Inappropriate Graphics and Virtual Mistakes
Designing a non-vector logo, using irrelevant colors on your website, and using a website that is not mobile-optimized are some virtual world mistakes that may make you lose your leads. Going an extra mile to hire a professional website developer or graphic designer is definitely worth the effort.
Prioritizing Products over Customer Services
While Wal-Mart introduced the concept ‘Customer is Always Right’; however, many companies continue to make the mistake of prioritizing their products over customer services. In present world, the power of a brand lies in its satisfactory customer services. Training your customer service representatives and establishing online customer response centers are the initial steps you need to take while remodeling your brand strategy.
Not Associating the Brand with Human Emotions and Needs
Note that luxury is no longer an effective branding ingredient as it used to be. Human emotions and needs are now directly or indirectly associated with monetary terms like time and cost-effective shopping deals. You need to humanize your brand by associating it with human emotions and needs while remodeling your brand strategy.
In addition to avoiding these outdated strategies, make sure that you roll out rebranding ideas while keeping your customers informed. After all, an ‘informed customer is always right!’