The unemployment rate hovers around 7.6 percent and around 18 percent for the underemployed. Companies and organizations are still in pain but only want to invest in a fresh and proven branded product – employees – with a track record of delivering results.

If you are not in this category you will not be the sought-after solution.

In today’s competitive world, you’re either a distinct and competitive “brand” or an extinct generic. In order to survive, prosper and achieve success you must become a distinct and competitive personal brand. Only then will people be willing to invest the time and money to recruit, hire, promote, train and pay you in a high-skill, high-wage job.

There are great opportunities for unemployed and underemployed individuals to improve their personal, professional and economic situation by mastering the formula 4Ps + 3Ws + 1FP and standing out.

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For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

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