·       In our last entry, I introduced the idea of keeping your brand fresh and updated, and provided an overview of how to do that.

·       Today I want to give you the tools you need to implement a daily routine that will impact the freshness of your personal brand.

·       I believe that everyone should implement 5 Fresh Steps into their daily routine.

·       These are tasks or practices that you will do every day in order to keep yourself in top shape professionally.

·       To start, look for a model in your industry that you can use as a springboard for creating your 5 Fresh Steps.

·       If you are in real estate, you may want to look at Donald Trump’s habits, for example.

·       Trump’s 5 Fresh Steps are

1.     Rises at 6:00 a.m.

2.     Spends an hour reading newspapers.

3.    Arrives at work by 9:00 a.m.

4.     Makes 50 to 100 phone calls per day.

5.     Has at least a dozen meetings per day, each of which lasts no longer than 15 minutes.

·       Your 5 Fresh Steps can be refined for your own goals and preferences. Yours might be

1.     Rise at 7:00 a.m.

2.     Read at least three industry-relevant articles per day.

3.    Contact a minimum of 15 potential clients daily.

4.     Take a client or business contact to lunch at least three days per week.

5.     Have two showings of listed property daily.

·       What would your 5 Fresh Steps look like?  Share your ideas below.


For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

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