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  • Your personal brand is the solid and consistent impression that comes to mind when people think of you.
  • The first step in creating a personal brand is identifying your target audience or market.
  • Now you have to find out what this person’s or organization’s needs or wants are and then quickly determine whether you can meet them.
  • You have to figure out the pain that exists and show them how you can relieve their pain via the brand you possess.
  • Most important, you have to figure out what makes you different. You have to stand out!
  • Once you figure out how you are different, you have to clearly lay it out and communicate what makes you different and unique.
  • Finally, you have to continue to refresh your brand so it stays competitive.
  • More on freshness in an upcoming post!

 

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