‘Customer is always right’ is probably one of the most common clichés in the history of consumer services. Apple’s customer services are always regarded as extraordinary and exemplary. However, the brand has to go several extra miles to achieve this success.
Following are some easy and quick ways to give value to your customers and show them that they are always right.
Establish Customer Support System
Many brands design their personal apps for convenient communication with the customers. The apps anticipate the customer queries and automate the brand responsiveness.
Share Information with Your Customers
Most of the brands share positive updates and brand progress with their customers. Asking for ideas and opinions of the customers not only helps generate great customer feedback but it also makes the customers feel valued. Social media, emails, and short service messages are good sources for sending out the information to your customers.
Include the Customer-Favorite Phrases in Your CSR Policy
While training your social media and customer service representatives, make sure to educate them about the customer-favorite phrases. Some of the phrases include these.
- I can surely solve this problem.
- How can I help you?
- Don’t worry! I will take care of this problem.
- I am taking the responsibility of this problem.
- It will be definitely according to your requirement/demand.
- I really appreciate your responsibility.
When customers issue their problems, they expect you to solve them at any cost. Phrases like but, however, I guess, and such create a negative impact. If you feel that you may not be able to solve the issue then don’t say ‘I can’t’. You can address such problems in a different way.
For example, ‘I am sure I will solve this very soon. For best services, I request you to give me a little time to sort this out.’
Let Customers Know When You Do More
You might already be marketing your services and appreciating your employees. However, it is highly important to let your customers know when you are going an extra mile for them. The key is to make your customers realize that you are the ‘one’ who will do extra to provide excellent services in a competitive market.
Surprise Your Customers
An old an inactive customer would love to receive a hand-written note from your brand. Similarly, giving gifts with celebrity signatures is also an expression of gratitude. The customers love to see your brand personalized for them and feel valued.
Along with these tips, never say ‘no’ to a customer. Keep the options open to make the customer realize that they are always right.