Developing a Competitive Brand That Can Always Win

Heart Check – How Competitive is Your Brand?

Now that you know all about what keeping your brand competitive really means and what it takes to achieve and maintain a competitive brand, let’s do a heart check on the health of your efforts to make your brand competitive. Answer each question using the following scale of one to five hearts. Then add up the total and see how “heart-healthy” your level of brand competitiveness really is!


5Wait, that’s really, really true about me- Strongly agree

4That would be me- Agree

350/50 sometimes, sometimes not- somewhat agree

2That absolutely has nothing to do with me-Disagree

1Let me take the fifth on this- Strongly disagree


6.5 Heart Check Questions

  1. I don’t back down easily in a negotiation, but I’m willing to compromise to reach a mutually beneficial outcome.

  2. I always make sure people I do business with will want to do business with me in the future.

  3. I’m confident in my branded knowledge and skills, but not to the point where I’m cocky or arrogant.

  4. I understand that others have as much or even more expertise than I do in key areas.

  5. I always make myself look good, but not at the expense of competitors or colleagues.

  6. I know that building a superior reputation through hard work and excellent results is the best way to achieve brand success.

6.5     I avoid petty drama and bickering that could bog down my branding efforts.


Now that you’ve taken the test, let’s analyze your score:

If you scored from 7-13, your brand’s competitiveness is expired. You know what that means: nobody wants to purchase your brand and you’ll soon be taken off the shelf.

If you scored from 14-20, your brand’s competitiveness is day-old. There is minimal demand for your personal brand, but only at a steep discount and when the more popular and competitive brands are all sold out.

If you scored from 21-26, your brand’s competitiveness is canned. Your brand will sell if it stays on the shelf long enough, but anyone seeking real fresh results will look elsewhere.

If you scored from 27-33, your brand’s competitiveness is fresh frozen. Your brand is a respectable choice for the discerning connoisseur, but not the top choice.

If you scored a 34 or 35, your brand’s competitiveness is market fresh. Congratulations! You have the brand that is most in demand and fetches the highest prices. You sell out early in the morning, when only the most competitive shoppers are out evaluating the available brands.

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at,, or

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