Category: Branding

There is a massive difference between being arrogant and knowing your worth – they are light years apart. Knowing your worth is less about being extravagantly pompous and more about having a polished appraisal of yourself. Here the emphasis is on appreciating your rarity.

knowing your worth

If there is any place you shouldn’t dare risk genericness or being commonplace, it is in your career life. Ordinariness as a class is already overpopulated and densely congested. There are millions of people snuck up in the generic class who are very convenient with “getting lost in the crowd’ and drifting recklessly with the tides.

This is why you should strive to bring something new to the table. How are your employers going to notice your peculiarity when you are just a “characteristic clone” of your colleagues? Just that everyday guy in the office whose job millions of people can do.

It is of course embarrassingly fantastical to carry yourself about royally in an aristocratic gait — in the confidence of your uniqueness — if your results don’t speak for you. While it is good having a handsome impression of yourself – this impression can’t just be foisted on people. People have to see for themselves that you are special. You don’t have to hold them at gunpoint and coerce them into declaring you extraordinary.\

knowing your worth

There are fewer ways to let your gleaming extraordinariness saturate your workplace than by achieving exceeding results. Is your boss asking for 12 new leads or customers? How about delivering 18? Are your employers expecting 7% growth from your end? How about giving them 15%? More never hurts, does it?

Knowing your worth involves having a rebellious discomfort for staying within the confines of convention. Knowing your worth is having a gluttonous appetite for the extraordinary. Being very well aware that you can’t do just like that normal guy.

Why? Simply because you are not that normal guy!

Across my career, I have enjoyed aggressively accelerated career growth because I have a curious keenness for being “strange”. I wanted to be Michael D Brown, and no one else! Of the billions stacked up in the planet — I loved Michael D Brown. Do you get my point? I’m a “patent” — a unique being, so when I come into the scene, there is no way you are seeing “two” of me there!

knowing your worth

The rarer you are, the more expensive and valued you become. Gold is more expensive than sand, not necessarily because gold is more beautiful than sand but because gold is more UNCOMMON than sand. Come on, be proud to be uncommon!

I have seen many great potentials amputated because they felt convenience with being OKAY. They hit a nice job, and they think that is the best they can ever get. No, THERE IS MORE! More above!

In most cases, extraordinariness can be consciously developed and accumulated. You mustn’t be born an Einstein, with an IQ of 400 and building rockets straight from your mother’s womb. I have seen sparsely talented guys become icons in their careers because they delibertaely honed themselves and built their repertoire of skills.

Know your worth and stop feeling at peace with being common.


We all know the importance of having a good social nd professional network. Networking is emphasized again and again in any business or career-related book or blog you read. Networking is important, but it has to be the right network. The concept of networking yourself is like driving a car. If you want to reach a place, you simply drive there; but, if you don’t have a destination in mind and start driving in any direction, you are only wasting your time. Networking has to be value-adding for it to be worth your time. Here’s how you can ensure the network you build is adding value:

1 – Identify Key Players

If you want a network that can give you an edge over your competition, you will need to fill your network with key players – people who have the power to influence others and promote you. Often, key players will be obvious. It is easy to see that you need to be in touch with people in upper management as well as people in executive positions. Formal and informal leaders at every level are valuable. Diversifying your network is one of the most valuable techniques you can use.

2 – Network Downward

The biggest mistake people make when networking is that they only attempt to network upward; i.e. with people who have larger responsibilities and designations than them. Exclusive upward networking is the easiest way to have a network that seems golden but is, in truth, ineffective. If you are in a bind or need a favor, are you going to call an executive in another company? Networking upward has great benefits for career growth, while networking downward has great knowledge and insider benefits.

3 – Provide Value

The easiest way to have a network that adds value is to become a person who provides value. You don’t have to go around helping people; if you provide support to your network. The news that you are a useful person will spread throughout your network and others. Being the go-to person is always a valuable asset.

4 – Fun Matters

When you’re networking professionally, you need to keep things fun. You don’t have to be unprofessional, but you can be less formal. Back when smoking was a more popular occurence, there was always a manager in organizations who had more clout with underlings than any other manager simply because he/she smoked in the smoking room along with the others and had built a good repertoire with others.

5 – Check in with People

A good way to ensure your network is beneficial is to keep communication open with people. If you are young, most of your peers will text more often than one-on-one or phone discussions. If you are older, then you likely call or meet for coffee to enhance your network communication. Often, during these interactions, people will hear about opportunities and will have the chance to recommend someone. If you promote communication, you’ll be on the minds of those in your network.

6 – Never get Involved in Drama

Just because a network consists of professionals, doesn’t mean there won’t be drama within the group. You need to remain neutral and fair. When the dust settles, people are going to remember who took what side. The people who stay neutral will be in the best position because they can continue being friends with everyone. Staying neutral is a good way to ensure your network grows instead of dividing.

6.5 – Be the Addition to the Network you want

Set the precedent in your network by treating others equally fair and acting in the way you feel all members of your network should work.



attract customers

Nowadays, businesses are more inclined towards giving their branding strategies a personalized touch, as personal branding has proved to be an excellent way to attract customers and boost sales. Personal branding comes with a few keystrokes purposed to switch a job or profession, seeking promotion or new clients, or attracting new customers. Personalizing your brand helps retain your existing customers, along with attracting new ones. Here are some tips in this regard.

Use Social Media to Build an Image Like a Pro

Your online brand presence greatly depends on your social media communication strategies, as they must focus on establishing a positive public image. For example, posting videos like public speaking helps establish a leader’s image. Similarly, sharing your personal life on social networks like Facebook and Twitter helps build the public’s trust in you.

Communicate Directly

Giving value to your customers and clients strengthens the foundations of your personal brand. Direct communication includes relating your personal brand with your customers, their cultures, and stereotypes.

  • In order to relate with the customers, post your social media comments and views by individualizing the customers. For example, “The respectful citizens of…”.
  • There are a number of ways to relate with the cultures. Angelina Jolie wears the traditional clothes of the countries she visits. Justin Trudeau celebrates the special occasions and traditions with people belonging to different cultures and posts the pictures on social media. Customize your messages according to the occasions, traditions, cultures, accomplishments, and people.
  • In order to relate with the victims of stereotyping, you can raise your voice against such social stereotypes.

Share Authentically

While Roger Ebert was fighting his crippling cancer, he was also consumed with fear over losing his battle. He won more public trust and love when he started sharing his fear with the public because of his authenticity and honesty. The act of sharing aspects of your personal life including happiness, accomplishments, fears, vulnerabilities, and such creates a bond between you and the customers.

Hire a Social Media Publicist and Visual Artist

A social media publicist is a professional who helps you co-create your personal brand. The specialty of a social media publicist lies in the fact that they help craft a public image based on how you want the world to see you. The effectiveness of their services increase when you hire a visual artist – a professional who knows the tactics of adding impact and emotion to simple images.

The combined effect of both, helps you design text and visual content that is imperative for building positive digital persona, attracting customers, and associating your personal brand with the audiences.

Establish a Direct Network

You can use platforms like Twitter and LinkedIn to establish direct networking channels. The customers feel bonded with personal brands when they realize that their message directly approaches the brands. Make sure to always be available for advice and help. Be prepared to respond to clients individually.

Apart from these tips, try to maintain online and offline integrity and keep yourself safe from negative imagery. The content of the text and the body language displayed in the pictures should always align with the image you wish to convey. You should always be positive and open with your customers.


We all have a personal brand within our organization. Our personal brand is the set of values, work ethics, and personality traits associated with you in the perspective of others. We all have a brand while we are on-duty. We cannot be who we are in our free time while we are in office so we create a personality which fits better in office cultures. Sometimes the image we create ends up making us stagnate in our office. Promotions might go by, news might miss you, and you will be wondering what went wrong. If you are feeling that you are not considered competitive within your company look at the 5 ways you can tell for sure if it is happening.

1) You don’t get Problems to Solve Anymore

You might love the fact that your job is stress free since your work is simplified but complexity of work is often the best sign of people thinking you are competitive. When you are the best in the company you are assigned the toughest work. The better you are the worse issues you will be dealing with. When things go really bad the upper management always finds the person they trust the most to fix things. If you haven’t been given any such problems to solve in a long time it might be time to seek why.

2) You are no Longer in the Loop

When you are considered competitive you will know what is going on in the office. Even people who are not in an executive or upper management position often know about upcoming changes. This is because most managers confide in the employees they trust the most. If a big change occurs at your office and it appears that you were one of the few people who did not know the change was going to happen it is a bad sign.

3) People Check in on You

If you are asked many follow up questions about the tasks assigned to you it may be a sign that upper management might not have their full trust in you. When upper managers are worried that someone might not be fully up to the task they will check in on progress again and again. Do note that it is possible that the person asking too many questions might just be a micro manager.

4) Your Increments have slowed down

This is the biggest sign that there has been a change in perception about you. If the company is doing just as well as it was doing last year but the increase in your salary is less that it was last year. This means the company no longer has as much of a positive image of you as it did the last year.

5) You don’t get improvement projects

What was the last change you led in the office? When was the last time you were asked to take an initiative to improve the quality or productivity level of the people around you? When upper management thinks your personal brand is great they want to focus on you as the leader. They will give you committees, projects, meetings, and more in order to promote the type of attitude you have.

Note that while these show that your personal brand is not as competitive as it once was, you will only experience these if you were once competitive. The fact that you are still employed means that people still have faith in you. You just need to rework your brand and show some initiative to change your perception.

bradndng strategy

There is no need to reiterate that your brand is your identity. However, maintaining this identity in the rapidly changing market trends could be very challenging. You may already be following the latest branding trends in 2016; however, those few old school branding strategies that are still a part of your marketing campaign may not be as effective today. Here are some old school branding strategies that you should get rid of as soon as possible.

  1. Branding is More than Just Taglines and Logos

The concept of rebranding previously revolved around redesigning your logo and introducing a new tagline. However, the introduction of social media and the transfer of advertising and public communication from hoardings, billboards, and TVCs to social networking sites have redefined the concept of branding. Now, the brand image depends on market reputation and customer feedback more than just taglines and logos.

  1. Branding Without Social Media Content Marketing

Social media content marketing has offered countless opportunities to multinational corporations. Some of the opportunities include sending the same message in a variety of ways, introducing new products to global audiences, creating a brand image, and gathering customer feedback. If social media content marketing is not included in your branding strategy, then it is time to review it.

  1. Relying on Inconsistency

One of the most common branding trends back in the day was to introduce something unique and different to get noticed. However, establishing or expanding your customer base primarily depends on consistency-based marketing strategies today. For example, Nike promises comfort and has introduced a wide range of shoes adhering to health problems.

Consistency is essential to build familiarity with the brand and establish loyal customer bases.

  1. Skimping on the Marketing Budget

Branding is the strongest tool for your business in competitive markets. Therefore, skimping on the marketing budget to save on the production costs is a mistake that could cost you a fortune.

  1. Using Inappropriate Graphics and Virtual Mistakes

Designing a non-vector logo, using irrelevant colors on your website, and using a website that is not mobile-optimized are some virtual world mistakes that may make you lose your leads. Going an extra mile to hire a professional website developer or graphic designer is definitely worth the effort.

  1. Prioritizing Products over Customer Services

While Wal-Mart introduced the concept ‘Customer is Always Right’; however, many companies continue to make the mistake of prioritizing their products over customer services. In present world, the power of a brand lies in its satisfactory customer services. Training your customer service representatives and establishing online customer response centers are the initial steps you need to take while remodeling your brand strategy.

  1. Not Associating the Brand with Human Emotions and Needs

Note that luxury is no longer an effective branding ingredient as it used to be. Human emotions and needs are now directly or indirectly associated with monetary terms like time and cost-effective shopping deals. You need to humanize your brand by associating it with human emotions and needs while remodeling your brand strategy.

In addition to avoiding these outdated strategies, make sure that you roll out rebranding ideas while keeping your customers informed. After all, an ‘informed customer is always right!’


In 2015, the brands became more particular about qualitative, authentic, and low-cost branding solutions. However, 2016 could be an entirely different year as small business market will expand and large businesses may introduce unique branding policies to compete with the 97% small business sector on the corporate sky. Survival in this highly competitive corporate infrastructure is nothing less than surviving an apocalypse. However, with these little-known branding strategies, you will not only survive but will also flourish and grow.

  1. Add Authenticity with Human Emotions

Modern corporate sector requires businesses to morph into people-driven enterprises with more tangibility and greater authenticity. For achieving this goal, you need to improve direct communication strategies using all types of media, primarily social media content marketing.

  1. Becoming Memorable with Consistency

You need to convert your brand into a personality if you want it to be communicative and expressive to the customers. Communicative brands tend to have bigger and versatile customer base along with increasing number of loyal customers with every sunrise. Associate your brand with the human emotion of need and use the association to define your brand personality consistently afterwards. This way, your brand will automatically become memorable for generations.

  1. Targeting Foreseen Human Needs

When planning the human-brand association, you need to target foreseen human needs, which may become the ladder to success for your brand for upcoming years and decades. For example, purchasing a house has become one of the hardest financial goals in today’s market. However, the need of lucrative privacy is also undeniable. If you are a real estate brand then choose lucrative privacy and cost-effectiveness as your brand’s USP.

  1. Partnering Strategically

2016 is definitely the year of partnerships. Currently, small businesses are partnering with each other to share profits and losses and expand customer base globally. This type of strategic partnering is effective for cross-promotional activities. On the other hand, if you want your business to join the big business league then franchising with multinational corporations is effective.

  1. Sponsoring Sports

The increasing interest of corporate sector in sports is not surprising at all, if compared with the benefits. Instead of limiting your sponsorships to soccer leagues, think about sponsoring regional marathons also. Sponsoring sports not only make your brand a news material but it also helps gain public interest and encourages interactive participation.

  1. Adding Visual or Verbal Uniqueness to Your Brand

Just as you see the swoosh sign, you think of Nike. However, the impact of logos is now shifted to visual imagery and verbal uniqueness. You can choose a specific voice for your brand or associate your brand with specific visualization, for example, natural elements.

  1. Making Your Brand a Customer’s Pet

The term brand ego is no longer used in the industry. Making your brand a customers’ pet refers to defining your customer needs, gathering customer feedback, and rebranding or crafting your brand according to those needs. Simply put, it refers to making your brand effectively relevant to the customers.

Above all, exposing your brand to global audiences is vital for the growth of your brand. For achieving this goal, go social and shine on the social media!


A strong personal brand is something that would follow you wherever you are. It will assist you in making new connections and finding the right employment if you are searching for better career opportunities. It would assist you in joining a conversation as an authority if you are looking for more sales. Lead generation and trust would also benefit greatly if you are aiming to boost the visibility of your company. Since your personal brand is partly based on your personality, most of the work has been done for you already.

All the major elements associated with personal branding, including consistency, authority, and professionalism, pale in front of the most crucial element – visibility. If you don’t have much visibility, your brand wouldn’t be able to gain enough momentum to grow significantly, even if it has all the other major elements. However, if you enhance your visibility but the brand isn’t impressive enough, it won’t do you much good. It is essential to create a strong brand and then start showing it off to enhance its visibility.

So, before you go about showing off your brand, you must make it strong enough to impress people. The Fresh Passion® methodology can be utilized to create a strong personal brand. Here are the 8 essential attitudes and skills that are crucial for you to create a strong personal brand:

  1. Prepare Yourself

The best way to prepare yourself is to stay updated about the latest techniques and information about your industry. It is wise to continue on educating yourself through attending relevant classes, seminars, and workshops for enhanced professional development.

  1. Aspire To Accomplish Your Goals

Goal setting is important to be able to pursue your ambitions and aspirations. Setting realistic and achievable goals will motivate your to keep on working hard to achieve them.

  1. Stay Laser-Focused

Focusing on your aims and goals will help you in reaching your mark and creating an impressive personal brand.

  1. Sell Your Value

It is also essential for you to understand your return on investment. You must have full confidence in your abilities and potential while being on a constant lookout for new and better opportunities which will help you in improving those abilities and potential.

  1. Rejuvenate Yourself

You must have the discipline and tenacity to go that extra mile in order to secure your professional and personal success.

  1. Omit the Negativity

Hurdles and problems are bound to happen, but what is more important is to learn from those problems without dwelling on them. Don’t let those bad experiences consume your valuable time; there is a lot more in store for you. Let such experiences serve as learning ones instead and move on.

  1. Nail Your Brand

Make your personal brand fresh and energetic in order to compete and win externally and internally. This will help you in achieving exponential professional and personal growth.

  1. Keep It ‘Fresh’

It is also significant that you make your personal brand unique and fresh in order to stand out from the crowd.

It is necessary in today’s highly competitive world that you become either a competitive and distinct brand, or end up as a generic and subsequently extinct one. By creating a distinct brand you would successfully be able to offer experience that people are willing to associate with and pay for. Once your distinct brand is created, you simply have to meet new people and write and share valuable content to become visible and you are all set to become successful.




As I have previously explained, using social media as a brand promotion tool is an absolute must to remain relevant and connected to today’s consumers, employers and networking partners. However, choosing which of the multitude of social media platforms available to use as a promotional tool is no easy task. Social media is not a “one size fits all” proposition.

In particular, each generation has its own preferences as to what type(s) of social media they prefer to engage brands with. Here is a brief overview of the four major generations (Millennials, Gen X, Baby Boomers and Greatest Generation) serving as your brand audience and how to best engage each one with different social media platforms.

Millennials (18-32)

Everyone loves Millennial consumers, as they are still in the impressionable period of their lives and in many cases do not yet have children, leaving extra disposable income. Millennials literally grew up in an online environment, meaning they are used to having immediate access to easily digestible information.

Thus Millennials prefer visually-oriented social platforms, such as Instagram, Snapchat or the more recent Periscope live video streaming app. Millennials are also big fans of YouTube, and a video that particularly strikes their fancy can quickly “go viral” with millions of global views.

Remember that a picture is worth 1,000 words – social promotions to Millennials should primarily rely on photos and videos, with a minimum of written content. Also remember Millennials are on the cusp of emerging technologies and will quickly abandon one social media platform in favor of a newer one, so stay informed!

Gen X (34-50)

Gen X consumers are more comfortable with technology and social media than the Baby Boomers who came before them, but did not grow up with it the way Millennials did. They are an “in-between” generation in many ways, not as visually oriented as Millennials but definitely holding a shorter attention span than Boomers.

Twitter is an ideal social platform for Gen X, who are at the age they are fully focused on careers and may be caring for both children and aging parents. This leaves them little time for seeking out new social media platforms, yet they are still tech-savvy enough to appreciate the immediate messaging power of Twitter. Use Twitter to let Gen X customer, clients or employers exactly what you’re doing exactly when you’re doing it, without any embellishments.

So if you want to effectively connect you really should be their “Burger King” and let them have it their way!



Twitter gives people the opportunity to officially follow your Twitter profile, meaning your tweets automatically show up in their Twitter newsfeed. However handy little tools called hashtags (the “#” symbol on your keyboard) enable your tweets to be seen by anyone searching for information on a specific topic.

For example, let’s say you are trying to establish yourself as a branded real estate expert. By sending out tweets on the subject with the hashtag #realestate, anyone in the world searching Twitter for tweets about real estate could potentially see it. Depending on the specifics of your message, you could also include relevant hashtags like #construction or “housing. In any case, there is no better vehicle to literally let the world know about your expertise, at no cost.


Twitter users have options to show that they appreciate your message. These include retweeting your tweet, or rebroadcasting your tweet on their own account, marking your tweet as a favorite, and directly replying to your tweet with words of agreement or encouragement.

Thus you can effectively use Twitter to build a base of social media advocates who support and spread the message of your brand, amplifying your audience, reputation and appeal. If you get things started by asking friends, relatives, and professional and personal contacts to “show love” to some of your tweets, I’ll never tell anyone.

Also it is good practice to return the favor. Don’t hesitate to retweet, favorite, or reply with words of support to tweets that you find inspirational. Follow Twitter users who post messages you agree with and admire.

And keep your Twitter messages positive. If you spread negativity and criticism, you can bet some of it will come back in your direction. If your Twitter account is positive and above reproach, even if someone does post negative things about you, they won’t stick.




In my recent blog posts, I’ve been generally promoting the use of social media as a way to promote your personal and professional brand. Today I’d like to zero in on three unique opportunities presented by the social network Twitter for promoting yourself or your business. Twitter allows you to send out short messages (140-character maximum) that can potentially be read by any of the millions of global users on Twitter, not just your official followers.

The opportunities I’d like to review are:


Twitter’s length restriction may seem onerous for those seeking to use it as a branding tool, but it is actually a blessing. The 140-character limit forces you to distill your message to its immediate essence. In fact, the brevity of Twitter makes it a popular mechanism for people to broadcast immediate, “real-time” messages pertaining to what they are doing at that exact moment.

Furthering its immediacy, Twitter’s format makes it ideal for using and viewing on a small-screen mobile device. It is a little-known fact that way back in 2006 when Twitter was released, its founders assumed mobile devices would become the primary means of Internet access and accounted for that in Twitter’s design!

Therefore, Twitter is perfect for “real-time” branding messages. Want to give people a last-minute opportunity to attend a presentation you are giving? Are you doing a book signing or other promotional event? Appearing on TV, radio or other live media forum? Twitter is the best way to let lots of people know “in the moment.”