Category: College Success


A large percentage of college graduates find themselves graduating into poverty, and moving back home with their parents in horrified disbelief that they are still eating Ramen noodles and cannot find a job that requires a high school diploma, let alone a college degree. One of the main reasons students experience this unfortunate introduction to the real world is because they are among the millions of generic college graduates who have done little or nothing to distinguish themselves during the “Dash Period”—the time they have between freshman and senior year to brand themselves. Through this signature work, Michael D. Brown has prevented thousands of students from graduating into poverty by helping them develop thriving and competitive personal brands that are empowered and equipped to achieve exponential personal and professional success.

closed mouths dont get fed

 

You Know How Great You Are – Don’t Be Afraid to Tell the World!

How Open Is Your Mouth?

To effectively sell your value, you must constantly check up on yourself to make sure you are properly equipped to do the best sales job possible. Following is a test to help determine whether your mouth (so to speak) is wide open to promoting your value, partially open, or shut tight. Rate how strongly you agree that each of the following fresh statements applies to you today from 1-5, with 1 equaling strongly disagree and 5 equaling strongly agree:

1. I have a clear understanding about my worth; I know what I should be paid.

2. I am comfortable with selling the value that I bring.

3. I know my ROI.

4. I have made the people who can add to my success aware of the value that I can bring to them and/or their organization.

5. I have a set of skills that is competitive internally (in my current job, business or career) and externally (in the open marketplace).

6. I have a fresh way of succinctly explaining my unique value proposition that will get me noticed, heard, rewarded and paid.

6.5 My passion is authentically represented in how I explain my value proposition.

 

Now that you’ve taken the test, let’s analyze your score:

If you scored from 7-13, your lips are sealed. Rather than examining yourself to find the unique benefit, value and ROI you deliver, you simply present your basic professional experience and qualifications with a smile and a firm handshake, like you’ve always been told to. Yawn.

If you scored from 14-20, your mouth is puckered. You have probably discovered one or two unique selling points for your personal brand, but lack any originality in how you get them across to potential customers (i.e., employers and clients).

If you scored from 21-26, your mouth is open halfway. You are aware of your brand’s unique strengths and focus on them in your pitches, but still haven’t figured out how to truly differentiate yourself in an ultra-competitive marketplace.

If you scored from 27-33, your mouth is three-quarters open. You clearly demonstrate the benefit, value and ROI you deliver in a way that is fresh and engaging for the listener. You have gathered the skills and information to cover the many different scenarios you may be asked to justify your brand against.

If you scored a 34 or 35, your mouth is open wide. Anyone you come into contact with knows about your brand and what it can do in any given situation, and you are constantly refining how you deliver your pitch to make sure your message is up to date with what you have to offer, what you are looking for, and what best suits the needs of the marketplace.

 

 

 

Got 10 seconds? Feed your mind this nutritious thought and experience the exponential growth.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

Become a Distinct Brand or Extinct Generic

The one universal concern many college students have is, will the college experience help them land a “good” job after graduation? The litmus test for a successful college matriculation is graduating into a “meaningful” and financially, professionally and personally rewarding career. Yes, this is possible even in the current recession, but highly unlikely if our students continue to graduate as “generics” who have done little or nothing to distinguish themselves.

We have all been weathering an “economic tsunami” for the past several years, and although it appears the worst part of the storm is behind us, the seas have hardly calmed. The unemployment rate for 20-24 year olds hovers around 13% – the underemployment number is more than double. It was documented in May 2012 that more than 50% of college graduates lacked full time employment. Companies and organizations are still in pain (they want to deliver exponential growth to the top and bottom line) but they are only willing to invest in a fresh and proven branded product (YOU) with a track record of delivering results- if you are not in this category you will not be the sought after solution provider.

In today’s competitive, roller coaster world, you’re either a distinct and competitive brand or an extinct generic. In order to survive, prosper and achieve great success you must become a distinct and competitive personal brand (yes, you need to become a personal brand). It is when you develop this brand that you will be able to deliver the experience that people are willing to invest the time and money it takes to recruit, hire, promote train and pay an employee in a high-skill, high-wage job.

There are still great opportunities for graduates to prevent a graduation into poverty by mastering the formula 4P’s + 3W + 1FP and standing out. Failing to master this formula will render you generic and receiving anemic to no attention, opportunities or investment. The proven formula to standing out and be the chosen solution provider is 4P’s + 3W + 1FP. Check out this powerful video to get the formula that has prevented thousands from graduating into poverty.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

hired

College graduation is just around the corner, so it’s important for college students to start taking simple steps to improve their odds of getting a job after graduation. Whether the goal is to get a job or to start a business, success will depend on personal and professional connections, one expert says.

Even though building a network may seem like an enormous challenge, networking has become easier in the age of social media, said Michael Brown, a career consultant and author of the book “Fresh PASSION: Get a Brand or Die a Generic” (Greenleaf Book Group Press, 2013). As a result, Brown said, creating a personal brand is also becoming easier.

To help job-seekers build and enhance their professional networks, Brown offers the following tips.

Click here to read the full article.

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

Guest Expert Michael D. Brown talks  about the combination of eight skills and attitudes crucial to creating your own personal brand :

·   Preparing yourself: continuing your education through classes, professional development, and maintaining an active intellectual interest and knowledge capital in your career and life

·   Aspiring to reach your goals: having particular ambitions and then setting out to achieve your goals – aim at nothing and you are guaranteed to hit it!

·   Staying laser-focused: intently focusing on each area of Fresh PASSION®, otherwise you’ll miss the mark and not deliver your brand

·   Selling your value: understanding your return on investment, having confidence in your fullest potential, and constantly searching for new opportunities that will help you meet, or even succeed, that potential

·   Invigorating yourself: having the tenacity and discipline to go the distance and secure your personal and professional success – fan the flame within and catch on fire!

·   Omitting the negative: learning from the inevitable negative experiences you will encounter without dwelling on them or letting them consume the valuable real estate in your head – you have so much more ahead of you!

·   Nailing the brand: successfully packaging your substance (your core) up and putting a bow on it so that you become a fresh brand that can successfully compete and WIN internally and externally, which will enable you to achieve exponential personal and professional success

·   Keeping it ‘Fresh’: you need to do it all with a complete new and dazzling approach

 

For leadership coachingprofessional development training, customer service trainingcustomer service tips, college success tips, or to learn how to build a personal brand, how to improve customer service, or  how to succeed in college, contact Michael D Brown, a premier leadership speaker, customer service speaker, and college motivational speaker at http://www.myfreshbrand.com, http://www.freshcustomerservice.com, or http://www.52collegesuccesstips.com.

 

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  • Your personal brand is the solid and consistent impression that comes to mind when people think of you.
  • The first step in creating a personal brand is identifying your target audience or market.
  • Now you have to find out what this person’s or organization’s needs or wants are and then quickly determine whether you can meet them.
  • You have to figure out the pain that exists and show them how you can relieve their pain via the brand you possess.
  • Most important, you have to figure out what makes you different. You have to stand out!
  • Once you figure out how you are different, you have to clearly lay it out and communicate what makes you different and unique.
  • Finally, you have to continue to refresh your brand so it stays competitive.
  • More on freshness in an upcoming post!