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Good products or services and excellent customer service are the ingredients for a successful business. While you may easily locate your satisfied customers and know that you are providing amazing customer service, tracking unhappy customers can be difficult. This is because most customers who find your customer service poor and unprofessional, usually back-off without providing feedback.

The following are indicators that you should focus on improving your customer service:

  1. Customers leave your company

Poor customer service is a danger to your business; not only because you lose existing customers, but also because you lose some potential clients. Customers, whether or not they provide you feedback, give feedback to their friends, family and acquaintances about a company’s service. A happy customer guarantees more customers in the future, as well as a dissatisfied customer means fewer.

Keep an eye on how many customers are leaving your company. If you see an increase; poor customer service could be the reason.

  1. Too few complaints

Too few complaints do not always mean you are providing excellent customer service. For many people, it is easier not to complain than it is to share your concern or resolve a problem. If you are not receiving many complaints, you could be doing great. However, you could also have underlying issues that customers are not willing to put effort into resolving.

Rather it should be taken as a wake-up call that your CSRs are not performing their job well. Because most of the customers when faced with poor customer service, simply back-off without giving their feedback.

  1. Long waiting time

Nobody likes waiting in a queue, whether on the phone or in a physical line. Customers want to get in touch with a customer sales representative as soon as they can, and with as few obstacles as possible. If your customers have to wait long, you should find out why, and try to minimize the wait times. This may mean customer service training, hiring more staff, or developing more resources.

  1. Customers not given complete information

If customer service representatives do not provide complete information about a product or service, then customers may find problems in the future. If you want to build a long-term relationship with customers, you need to make sure that your customer service representatives provide all necessary information. Information can be product features, service information, total cost, and additional costs.

  1. Decreasing referrals

Asking your new customers ‘how did they find out about your company’ is important to see if your customers are happy and satisfied. Bad customer service annoys customers who in return complain about your company, resulting in a decrease in referrals. If you do not receive customers through referral, you may want to reach out to your customers.

  1. Customer service representatives do not have the knowledge or skills

If your customer service representatives do not have complete knowledge about the product or service they are selling or if they do not have the power to resolve customer complaints, then they have to refer the customers to other employees. This lack of information is annoying to customers, but more so means your employees lack necessary skills.

6.5 Get rid of those who are not willing to improve

Everyone makes mistakes, and it’s perfectly okay to do so as long as you learn from them. But if employees are not ready to learn from mistakes and not willing to improve, then you may have to consider replacement. While terminating current staff should occur only after exhausting all other improvement steps, sometimes it is needed for the benefit of both the employee and the company.

www.52CustomerServiceTips.com

 

Research shows that contrary to a happy customer who will tell only two to three people about their good experience; a dissatisfied customer will tell at least eight to ten people about his or her bad experience. This disparity shows how much just one displeased customer can negatively impact your reputation. It also shows the importance of providing quality customer service to your customers. The following are ways to improve and maintain good customer service, and avoid down-grading your service and company reputation.

  1. First impression is the last impression

This adage is foremost true in customer service. If a customer does not have a good first impression, the customer will leave with a bad impression of your company. Examples where customers may find a poor first impression:

  • Customer service rep (CSR) had a poor interaction with customer
  • A customer’s questions were not answered
  • CSR did not have good knowledge of product or service
  • Customer had to wait too long
  • Website is not user-friendly
  1. Treat your customers the way you want to be treated

The golden rule equally refers to business as it does your personal life. Think how you would feel if you, as a customer, are not treated well. Likely you will be upset and frustrated. Even more likely you will end up telling a friend or colleague about your bad experience. If you think as if you are the customer, you have a better opportunity to provide customers with a great first impression.

  1. Keep your promises

Broken promises lead to lost trust and ruined relationships. This is also true with customer service. Cancelling appointments or not responding to customers’ concerns can damage your customer relationship. What many people don’t realize is that poor communication is rampant in customer service. If you are one of the few who can deliver timely communication you will stand out against your competitors.

  1. Be all ears

Customers are likely to get satisfied if a CSR listens to his needs or problems and then come up with a solution. Same goes with angry customers. Make sure your CSRs listen attentively to whatever the customer has to say before making suggestions or selling a product or service.

  1. Don’t stop at ‘I don’t know’

It is likely most people in your company don’t know everything. This is okay. It is also okay to say, “I don’t know.” However, don’t stop there. If you don’t know the answer, the real key to good customer services is going out of the way to find out the answer. Providing a timeline to the customer for when you will follow-up will show the customer that you didn’t blow them off and builds a level of trust.

  1. Empower your frontline staff

Customers get angry when they hear a CSR say he can’t do anything regarding their problems. Mostly, this happens because a CSR does not have the power to make decisions and has to ask senior management. Make sure you empower your frontline staff enough to resolve customers’ complaints. At the same time, you must establish boundaries and escalation procedures for more complicated matters.

6.5 Organize frequent training sessions

Many companies provide an abundance of front-end training, yet do not train consistently as the employee develops in the company. Providing regular training and customer feedback to your CSRs will help your team grow and develop in a positive way.

www.52CustomerServiceTips.com

Fire in Sells

Businesses today are more than just sales and profits. They are about building strong relationships with your customers and putting in every effort to retain them. In today’s world, customer service has to be pitch-perfect if the goal is to establish strong relationships with customers. Developing a strong customers service team, you need to be efficient and better than your competition. If customer feedback is an up and down road for your company, this may be an indicator that your customer service needs a tweak or major overhaul.

    1. Customer calls

Just because a customer calls with a concern doesn’t mean you are providing bad customer service. In fact, customers who call are doing so because they trust your customer service can help. However, if your customer service is poor when a customer calls, or your company does not respond to fix the problem you may find yourself in catch-up mode to provide a good customer experience.

    1. Discounts and promotional offers aren’t bringing in more sales

If your promotional sales and discounts go unnoticed or unused, it’s a red flag that there may be something wrong with your product. Such disengagement from your customers toward your product or service must be resolved if you wish to retain your existing clientele.

    1. You have a difficult time retaining customers

Losing a loyal customer is more than just losing sales. It’s about losing someone who initially trusted and chose you to facilitate them. A loyal customer is one who was confident in providing quality feedback. If you fail to retain loyal customers, you are losing more than you think.

    1. Your employees aren’t trained for the job

If your first-contact staff isn’t well trained or empowered to handle basic concerns, your customer service may have problematic holes. Customers don’t enjoy explaining their concern to multiple customer service employees. Unless you wish to hand your customers to your competitors, take the time to train your employees.

    1. You hardly get any referrals

A wise man once said, “Satisfied customers buy from you, but delighted customers sell for you.” If your existing customers aren’t satisfied with your services, they will not only stop buying from you but also stop others from doing so. Customer referral is a sole indicator which clearly depicts where a business stands regarding customer satisfaction.

    1. Your ignorance isn’t bliss

Another sign that your customer service is in need of help is when you are ignoring what the customers want and instead pressuring them to try more services and products. Not only does this agitate your customer, but it also mentally prepares him never to reach out to you again. If someone is in need, give them what they want even if it is a refund or cancellation.

6.5 There aren’t enough complaints against you

At first glance, it may seem like a good sign that your phone isn’t always buzzing with complaints – suggesting your product or services satisfy your customers. But that is not always the case. While many customers do complain, many more don’t, resulting in customers walking away without you realizing there is a problem. Validating customer experiences through follow-up calls and feedback requests are a great way to stay on top of underlying issues customers aren’t reporting.

www.52CustomerServiceTips.com

 

world class customer service

world class customer service

The urge to deliver world-class customer service is the differentiating factor between you and your competitor. Your customer service representatives hold the ultimate power to attract or push away your customers. Good customer service leads to satisfied customers. In turn, this provides a snowball effect as your client base grows6.5 Hard Truths on How to Provide World-Class Customer Service

The urge to deliver world-class customer service is the differentiating factor between you and your competitor. Your customer service representatives hold the ultimate power to attract or push away your customers. Good customer service leads to satisfied customers. In turn, this provides a snowball effect as your client base grows the more satisfied customers you have. A good customer experience will translate into a better reputation for your business.

Below are the hard truths about customer service that should never be neglected.

  1. Customer service impacts customer trust

The only reason you still have a business to put your name on is that people are willing to pay for it. The day your customers stop paying for your service is your last day as a successful business. If you, as a customer representative, fail to earn the trust and respect of your customer, he won’t be coming back. It’s really that simple!

  1. Bad experiences may be forgiven but not forgotten

According to a research study conducted by the Dimensional Research Centre, 39% of the people who have had bad customer experiences are more likely to wait two or three years before doing business with you again. This means that even when companies make up for the wrong they did, chances are it will still not be forgotten and will impact future buying decisions.

  1. Customers won’t come back if you fail to satisfy

It’s not up to you to decide whether your business will prosper or not. It’s in the hands of the customer. If your customers aren’t satisfied with your offerings, they will switch to alternatives the first chance they get. The most loyal customers at times turn disloyal – often as a result of poor customer service. Fail once and you may never be able to recover fully.

  1. The power of social media can’t be ignored

Social media and customer service are a match made in heaven. Another hard truth that can’t be ignored is not monitoring what others have to say about you on social platforms. It has become imperative for companies to respond to both the good and the bad to engage with their customers on a one-on-one level.

  1. Customers don’t like to explain things repeatedly

One of the most important facts that simply can’t be overlooked is that customers hate it when they are repeatedly asked to explain their issues to multiple people over the phone. If the ultimate goal is to offer world-class services, companies must approach the trifecta: a trained employee, a satisfied customer, and more sales.

  1. Bad experiences will branch out more quickly

Bad customer experiences can destroy a company’s reputation. In addition, a bad review is trusted and looked at more often than a positive one. In today’s technologically driven world, people are more likely to believe in a stranger’s words than a business’s word.

    1. The secret to offering world class customer services

Companies who wish to provide world-class customer experiences have to stay focused, vigilant, knowledgeable, responsive, honest, and cooperative. As long as you continue to “be there” to pick up the phone and facilitate your customer with what they want, you will continue to prosper.

www.52CustomerServiceTips.com

the more satisfied customers you have. A good customer experience will translate into a better reputation for your business.

Below are the hard truths about customer service that should never be neglected.

  1. Customer service impacts customer trust

The only reason you still have a business to put your name on is that people are willing to pay for it. The day your customers stop paying for your service is your last day as a successful business. If you, as a customer representative, fail to earn the trust and respect of your customer, he won’t be coming back. It’s really that simple!

  1. Bad experiences may be forgiven but not forgotten

According to a research study conducted by the Dimensional Research Centre, 39% of the people who have had bad customer experiences are more likely to wait two or three years before doing business with you again. This means that even when companies make up for the wrong they did, chances are it will still not be forgotten and will impact future buying decisions.

  1. Customers won’t come back if you fail to satisfy

It’s not up to you to decide whether your business will prosper or not. It’s in the hands of the customer. If your customers aren’t satisfied with your offerings, they will switch to alternatives the first chance they get. The most loyal customers at times turn disloyal – often as a result of poor customer service. Fail once and you may never be able to recover fully.

  1. The power of social media can’t be ignored

Social media and customer service are a match made in heaven. Another hard truth that can’t be ignored is not monitoring what others have to say about you on social platforms. It has become imperative for companies to respond to both the good and the bad to engage with their customers on a one-on-one level.

  1. Customers don’t like to explain things repeatedly

One of the most important facts that simply can’t be overlooked is that customers hate it when they are repeatedly asked to explain their issues to multiple people over the phone. If the ultimate goal is to offer world-class services, companies must approach the trifecta: a trained employee, a satisfied customer, and more sales.

  1. Bad experiences will branch out more quickly

Bad customer experiences can destroy a company’s reputation. In addition, a bad review is trusted and looked at more often than a positive one. In today’s technologically driven world, people are more likely to believe in a stranger’s words than a business’s word.

    1. The secret to offering world class customer services

Companies who wish to provide world-class customer experiences have to stay focused, vigilant, knowledgeable, responsive, honest, and cooperative. As long as you continue to “be there” to pick up the phone and facilitate your customer with what they want, you will continue to prosper.

www.52CustomerServiceTips.com

20160920_011324

Networking allows you to create a personal brand for yourself. After all, you are marketing and trading your expertise, position, and knowledge for the same offered by others around you. Creating a strong personal brand can take years of effort and contribution.

But, when it comes down to it, how do you determine if your brand is strong enough to make people want to join your network?

The following pointers will help:

1. You Thrive On Maximum Interaction

For you, communication is key. You interact, communicate, and respond to every question, problem, or request thrown your way. Your communication encourages your followers to do the same and promote you as a strong and valuable contact.

2. You Are Getting More Than You’re Giving

Because you’ve made it a point to be available for your network whenever they need you, you’ve reached a point where your two-way street of networking is driving organic traffic. Most of it will be coming your way as the ones you’ve helped along the way start returning the favor.

3. Your Followers Turn to You for Professional Help and Advice

You’ve kept a tradition of prompt replies, worthy solutions, and valuable advice. Your followers find it easier to approach you for their issues. They place trust and confidence in your knowledge and expertise. You can’t ask for more. When people are coming to you, then you have a good brand on your shoulders.

4. You Have Focus and Direction

You are not posting and tweeting everything you find. You focus on keeping your topics and ideas relevant. You want to make sure everything with your name on it is directed at a specific audience – your network. Your social media topics are authentic and valuable to the intended users.

5. You’re Always Thinking Of Collective Progress

You take the time to publish useful, high-quality content for your followers to benefit. You are investing time and money in resources and tools that can help you improve your brand activities, and maintain your position in the industry. That does not go unseen by your followers.

6. You’re Widely Recommended

It is one thing to be recognized by new people in the industry, but when people on the same, or higher, level of expertise recommend and recognize you as a brand – that’s a completely different level of achievement. It means you’re on the right track.

6.5. Keep Improving

It is great to have people looking up to you; trying to connect with you – but you need to remind yourself that this is just the beginning. Achieving a strong personal brand is easier than maintaining it over the long run. This is why it is important to consistently improve your personal brand. Here’s what you can do to maintain it:

  • Be humble. It’s crucial to admit that you’re not an expert at everything, and it’s all right to ask help from others when needed – even if it’s someone you have been mentoring from the beginning.

  • Don’t wait for others to come to you. Reach out to others. Reaching out to help others can give you good exposure and promote your reputation as a people person.

  • Establish yourself as an authority on subjects you are most passionate and knowledgeable. You can take on public speaking engagements or develop content (blog) to help others in the industry learn from your expertise on the matter.

network

 

Have you been facing trouble trying to connect with your network lately?

Networking is a two-way street. When someone in your network asks, “What can I do for you?” What they really mean is “What can you do for me?” Networks build value on the mutual benefits its members can extend to each other. Without mutual benefit, there is little reason to carry on with this self-marketing strategy.

If it has been a long time since you connected with anyone in your network, there’s a possibility your network finds less value in networking with you – likely because you are networking with them.

So, how do you find out if you are a poor networker? Check out the following clues that might tell you that you should focus on your networking skills.

1. People in Your Network Never Return Your Calls

It happens quite often – you call someone in your network and get no response. You try calling their business number, and their assistant responds he/she will forward the message. But, do you receive a callback? NO! The person may be avoiding you.

2. People in Your Network Have Been “Busy”

You bump into a person at a networking event. Obviously, they can’t feign being unavailable while at the event, so they come up with the most commonly used excuse, “I’m so sorry for not returning your calls. I’m swamped at work since my promotion.” Sure, this happens. However, if it happens frequently, with many people in your network you should take this as a sign.

3. You No Longer Feel Inspired

None of your contacts seem enthusiastic or pumped up about anything, not even a potential business prospect. Are you to blame? Or, did people in your network collectively figure out that you don’t have much to offer?

4. People in Your Network Do Not Pay Attention

You’re at a business event, with your “network friends,” discussing an opportunity you may have. But, no one is interested. Client “A” was yawning, “C” and “D,” think it isn’t really that great, and “B” has constantly been eyeing another potential contact – red flags!

5. People in Your Network Make New Friends, but Don’t Introduce You

You are with your networking buddies, and they’re talking about this person they know, but you don’t. Why haven’t they introduced you to him? While not introducing you may have been an oversight, if they make no attempt, you might consider this a clue.

6. You Find It Difficult to Create Opportunities

You’ve activated several of your contacts in an attempt to find and create better prospects for growth and success for your business. But, you haven’t heard from them since. Should you be worried? Possibly. If you have not received a response, then your business ideas may not be considered a value to your network.

6.5 Go Ahead and Add Value to Your Network

Don’t wait for things to improve; immediately get to work. This may seem like a monumental task upfront, but you can break it down into three simple benchmarks.

  • Reach Out. Start giving. Try and help the people around you and in your network to lay stronger, more meaningful foundations for genuine relationships. Connect those people who can add value to each other’s professional lives.

  • Mentor. There will always be industry newbies looking for guidance. Take them under your wing and nurture them with your experience. This investment will pay off in the long run.

  • Make Valuable Contributions. Share your experience, pool of contacts, and knowledge. Become a central source of worthy contributions and see how that makes you valuable to others.

cube

We all know the importance of having a good social nd professional network. Networking is emphasized again and again in any business or career-related book or blog you read. Networking is important, but it has to be the right network. The concept of networking yourself is like driving a car. If you want to reach a place, you simply drive there; but, if you don’t have a destination in mind and start driving in any direction, you are only wasting your time. Networking has to be value-adding for it to be worth your time. Here’s how you can ensure the network you build is adding value:

1 – Identify Key Players

If you want a network that can give you an edge over your competition, you will need to fill your network with key players – people who have the power to influence others and promote you. Often, key players will be obvious. It is easy to see that you need to be in touch with people in upper management as well as people in executive positions. Formal and informal leaders at every level are valuable. Diversifying your network is one of the most valuable techniques you can use.

2 – Network Downward

The biggest mistake people make when networking is that they only attempt to network upward; i.e. with people who have larger responsibilities and designations than them. Exclusive upward networking is the easiest way to have a network that seems golden but is, in truth, ineffective. If you are in a bind or need a favor, are you going to call an executive in another company? Networking upward has great benefits for career growth, while networking downward has great knowledge and insider benefits.

3 – Provide Value

The easiest way to have a network that adds value is to become a person who provides value. You don’t have to go around helping people; if you provide support to your network. The news that you are a useful person will spread throughout your network and others. Being the go-to person is always a valuable asset.

4 – Fun Matters

When you’re networking professionally, you need to keep things fun. You don’t have to be unprofessional, but you can be less formal. Back when smoking was a more popular occurence, there was always a manager in organizations who had more clout with underlings than any other manager simply because he/she smoked in the smoking room along with the others and had built a good repertoire with others.

5 – Check in with People

A good way to ensure your network is beneficial is to keep communication open with people. If you are young, most of your peers will text more often than one-on-one or phone discussions. If you are older, then you likely call or meet for coffee to enhance your network communication. Often, during these interactions, people will hear about opportunities and will have the chance to recommend someone. If you promote communication, you’ll be on the minds of those in your network.

6 – Never get Involved in Drama

Just because a network consists of professionals, doesn’t mean there won’t be drama within the group. You need to remain neutral and fair. When the dust settles, people are going to remember who took what side. The people who stay neutral will be in the best position because they can continue being friends with everyone. Staying neutral is a good way to ensure your network grows instead of dividing.

6.5 – Be the Addition to the Network you want

Set the precedent in your network by treating others equally fair and acting in the way you feel all members of your network should work.

 

 

customer value

‘Customer is always right’ is probably one of the most common clichés in the history of consumer services. Apple’s customer services are always regarded as extraordinary and exemplary. However, the brand has to go several extra miles to achieve this success.

Following are some easy and quick ways to give value to your customers and show them that they are always right.

  1. Establish Customer Support System

Many brands design their personal apps for convenient communication with the customers. The apps anticipate the customer queries and automate the brand responsiveness.

  1. Share Information with Your Customers

Most of the brands share positive updates and brand progress with their customers. Asking for ideas and opinions of the customers not only helps generate great customer feedback but it also makes the customers feel valued. Social media, emails, and short service messages are good sources for sending out the information to your customers.

  1. Include the Customer-Favorite Phrases in Your CSR Policy

While training your social media and customer service representatives, make sure to educate them about the customer-favorite phrases. Some of the phrases include these.

  • I can surely solve this problem.
  • How can I help you?
  • Don’t worry! I will take care of this problem.
  • I am taking the responsibility of this problem.
  • It will be definitely according to your requirement/demand.
  • I really appreciate your responsibility.

When customers issue their problems, they expect you to solve them at any cost. Phrases like but, however, I guess, and such create a negative impact. If you feel that you may not be able to solve the issue then don’t say ‘I can’t’. You can address such problems in a different way.

For example, ‘I am sure I will solve this very soon. For best services, I request you to give me a little time to sort this out.’

  1. Let Customers Know When You Do More

You might already be marketing your services and appreciating your employees. However, it is highly important to let your customers know when you are going an extra mile for them. The key is to make your customers realize that you are the ‘one’ who will do extra to provide excellent services in a competitive market.

  1. Surprise Your Customers

An old an inactive customer would love to receive a hand-written note from your brand. Similarly, giving gifts with celebrity signatures is also an expression of gratitude. The customers love to see your brand personalized for them and feel valued.

Along with these tips, never say ‘no’ to a customer. Keep the options open to make the customer realize that they are always right.

www.52CustomerServiceTips.com

attract customers

Nowadays, businesses are more inclined towards giving their branding strategies a personalized touch, as personal branding has proved to be an excellent way to attract customers and boost sales. Personal branding comes with a few keystrokes purposed to switch a job or profession, seeking promotion or new clients, or attracting new customers. Personalizing your brand helps retain your existing customers, along with attracting new ones. Here are some tips in this regard.

Use Social Media to Build an Image Like a Pro

Your online brand presence greatly depends on your social media communication strategies, as they must focus on establishing a positive public image. For example, posting videos like public speaking helps establish a leader’s image. Similarly, sharing your personal life on social networks like Facebook and Twitter helps build the public’s trust in you.

Communicate Directly

Giving value to your customers and clients strengthens the foundations of your personal brand. Direct communication includes relating your personal brand with your customers, their cultures, and stereotypes.

  • In order to relate with the customers, post your social media comments and views by individualizing the customers. For example, “The respectful citizens of…”.
  • There are a number of ways to relate with the cultures. Angelina Jolie wears the traditional clothes of the countries she visits. Justin Trudeau celebrates the special occasions and traditions with people belonging to different cultures and posts the pictures on social media. Customize your messages according to the occasions, traditions, cultures, accomplishments, and people.
  • In order to relate with the victims of stereotyping, you can raise your voice against such social stereotypes.

Share Authentically

While Roger Ebert was fighting his crippling cancer, he was also consumed with fear over losing his battle. He won more public trust and love when he started sharing his fear with the public because of his authenticity and honesty. The act of sharing aspects of your personal life including happiness, accomplishments, fears, vulnerabilities, and such creates a bond between you and the customers.

Hire a Social Media Publicist and Visual Artist

A social media publicist is a professional who helps you co-create your personal brand. The specialty of a social media publicist lies in the fact that they help craft a public image based on how you want the world to see you. The effectiveness of their services increase when you hire a visual artist – a professional who knows the tactics of adding impact and emotion to simple images.

The combined effect of both, helps you design text and visual content that is imperative for building positive digital persona, attracting customers, and associating your personal brand with the audiences.

Establish a Direct Network

You can use platforms like Twitter and LinkedIn to establish direct networking channels. The customers feel bonded with personal brands when they realize that their message directly approaches the brands. Make sure to always be available for advice and help. Be prepared to respond to clients individually.

Apart from these tips, try to maintain online and offline integrity and keep yourself safe from negative imagery. The content of the text and the body language displayed in the pictures should always align with the image you wish to convey. You should always be positive and open with your customers.

www.52CustomerServiceTips.com

customer relations management

The customer relationship managers influence your relationship with the customers more than the taglines. They need to achieve their goals including retaining the established customer base, attracting new customers, persuading the customers to buy your products or render the services and conjuring them to transform into brand ambassadors and spread the word. Effective and timely problem resolution and excellent communication skills are the keys to excellent and satisfactory customer services.

However, you also need to include the following customer relations management skills when recruiting the employees or training and monitoring them.

Direct Marketing Skills

Improving your sales conversion rate is highly crucial to boost sales, expand customer base, and improve brand reputation in the market. Your organization spends time and money on the customers, and for boosting your Return on Investment, the customer relations manager needs to keep an eye on the sales conversion rate. The customer service representatives should be able to directly market your services and products while theconsuming the least possible time.

The Ability to Make Connections

The process of converting the prospects into customers requires exclusivity in establishing warm connections with friendly prospects as well as cold leads. Sometimes, a prospect may be friendly but unwilling to convert into a customer. Following are the two capabilities crucial to make connections.

  • The power of persuasion
  • The ability to motivate the prospects to climb up the ladder step-by-step

You may already be aware of the power of persuasion. The latter refers to a systematic process, essentially required to transform the ‘cold prospects.’ It includes:

  • Generating responses and callbacks in the first meeting
  • Inviting prospects to corporate events
  • Persuasive conversions with direct marketing

Skills of Establishing a Sales Funnel

Retaining your established customers along, with constantly adding new customers in your customer base, is critical for the growth of your business. This process is called creating customers. You need the knowledge and understanding of a sales funnel to create customers.

The sales funnel looks like a hierarchy with Leads on the top, Prospects in the middle, and Customers at the bottom of the hierarchy.

The first step is to attract leads. The sales process revolves around awareness and education about your brand, purchase evaluation, engagement of the customers, commitment of the engaged customers, purchase process, and converting the shoppers into repeat customers. A customer relations manager with a good understanding of the sales funnel is nothing less than an asset to your organization.

Entrepreneurship and Ambassadorship

The customer relations manager should be able to identify and mobilize the resources in order to convert the right people into leads and customers. The manager should be able to establish strong networks inside and outside the organization. The managers should have extensive knowledge of the products and services offered by the firm, along with the ability to establish a relation with the right type of offerings.

The customer relations managers can prove to be an invaluable organizational asset, useful for your business growth and expanding the customer base.

www.FreshCustomerService.com